MAYNARDS BASSETT'S

Introduction

MAYNARDS BASSETT'S has roots dating back to the nineteenth century when it began as a small confectionery in Sheffield, England. Founded by George Bassett in 1842, the brand quickly gained popularity for its innovative and delicious sweets. Over the years, it has become an integral part of British culture, known for its unique flavors and playful shapes that appeal to both children and adults. The brand is now part of Mondelez International, further expanding its reach and ensuring that its beloved products remain available to a global audience.

The philosophy of MAYNARDS BASSETT'S revolves around creating joyful experiences through confectionery. The brand aims to evoke nostalgia while remaining relevant to contemporary taste buds. Its approach combines traditional recipes with innovative techniques, allowing it to retain the classic qualities that loyal fans love while continually appealing to new generations. The emphasis on quality ingredients and a fun, engaging product range highlights the brand's commitment to consumer satisfaction and enjoyment.

What makes MAYNARDS BASSETT'S special is its iconic assortment of sweets that have stood the test of time. From the instantly recognizable Jelly Babies to the irresistible Liquorice Allsorts, the products exhibit a whimsical character and a variety of textures and flavors. This combination of tradition and creativity helps the brand cultivate a loyal following, making it a staple in the world of confectionery. By connecting with customers on an emotional level, MAYNARDS BASSETT'S has successfully established itself as a memorable part of the everyday confectionery landscape.

Signature Products

MAYNARDS BASSETT'S offers a delightful range of products that showcase its heritage and creativity, appealing to a wide audience.

• Liquorice Allsorts : A colorful assortment of chewy liquorice pieces, each with a unique flavor and texture, creating a playful and nostalgic experience.
• Jelly Babies : A soft, fruity confection shaped like little babies, these sweets are beloved for their chewy texture and variety of flavors.
• Wine Gums : A traditional British sweet, these chewy candies offer a burst of fruity flavors without containing any alcohol, making them a favorite for all ages.
• Minstrels : Chocolate-covered sweets with a smooth, creamy center, they come in a range of flavors and are known for their fun, moreish nature.

Materials and Ingredients Used by MAYNARDS BASSETT'S

• Carnauba Wax : This is a natural wax obtained from the leaves of the carnauba palm. It is used in the brand's ingredients as a glazing agent to enhance the appearance and provide a shiny finish to the confectionery products.
• Coconut : Coconut is a versatile ingredient commonly used in various forms, such as coconut oil or desiccated coconut. In the brand’s products, it adds flavor and texture, contributing to a delightful taste experience for consumers.
• Curcumin : Curcumin is a natural compound derived from turmeric, known for its vibrant yellow color. It is utilized in the brand's ingredients as a color additive, providing a visually appealing aspect to the confectionery while being a natural alternative to synthetic colorings.
• Sugar : Sugar is a fundamental ingredient in confectionery, providing sweetness and a desirable texture. In the brand's products, it plays a crucial role in flavor development and is essential for creating the beloved taste of their sweets.
• Sunflower : Sunflower oil or sunflower seeds may be used in the brand's ingredients as a fat source. It contributes to the texture and mouthfeel of the confectionery, enhancing the overall eating experience.
• Vegetable Oil : Vegetable oil is a common ingredient in many food products, providing moisture and texture. In the brand's confections, it aids in the stabilization and consistency of the ingredients, ensuring a pleasurable product for consumers.
• Wheat : Wheat is used as a key ingredient, often in the form of wheat flour, to provide structure and a chewy texture to certain confectionery items. This ingredient helps create the body of the products, contributing to their unique characteristics.

Things to Keep in Mind When Buying From MAYNARDS BASSETT'S

Deforestation:

Deforestation is a significant concern for the production of ingredients such as carnauba wax, coconut, and vegetable oil. The clearing of forests to establish plantations or harvest these materials can lead to loss of biodiversity and disruption of ecosystems. For instance, the palm oil industry is notorious for its role in deforestation in countries like Indonesia and Malaysia. Similar trends can be seen in other tropical regions where carnauba palm and coconut plantations are expanding. This deforestation not only destroys habitats but also contributes to increasing carbon dioxide levels in the atmosphere, exacerbating climate change.

Labor Exploitation:

Labor exploitation is a pressing social issue associated with the production of carnauba wax and coconut. Many workers involved in harvesting these materials are subjected to poor working conditions, low wages, and lack of basic rights. In Brazil, for example, carnauba wax harvesters, known as carnauba tappers, often work under challenging conditions with inadequate pay. Similarly, in countries like the Philippines and Indonesia, coconut farming is often carried out by smallholder farmers who do not receive fair compensation for their products, impacting their quality of life.

High Water Usage:

The production of sugar and wheat involves significant water consumption, which can strain local water resources, especially in regions prone to drought. In India and Brazil, sugar cane cultivation is a major agricultural activity that requires large volumes of water, potentially competing with local communities' water needs. Likewise, wheat farming, particularly in drier regions, relies on irrigation, leading to over extraction of water from aquifers and rivers, which can affect water availability for other uses and damage local ecosystems.

Pesticide Use:

The use of pesticides is prevalent in the cultivation of curcumin, sugar, sunflower, and wheat. Pesticides can have deleterious effects on soil health, reduce biodiversity, and lead to potential health risks for farm workers. In India, turmeric (which is the source of curcumin) is often grown with the use of chemical fertilizers and pesticides that degrade soil quality over time. Similarly, wheat and sunflower cultivation often relies on agrochemicals that pose risks to beneficial insect populations and can contaminate nearby water sources.

Biodiversity Loss:

Biodiversity loss occurs when diverse ecosystems are converted into monocultures for the cultivation of ingredients like carnauba wax, coconut, and sunflower. These monocultures can significantly reduce local biodiversity levels by replacing a wide range of species with single crops. For example, in palm oil-producing regions, large-scale plantations replace forests, leading to habitat destruction for many species, including endangered ones such as the orangutan in Southeast Asia. Similar biodiversity challenges can arise in coconut and sunflower agriculture when diverse landscapes are turned into uniform agricultural fields.