MADARA

MÁDARA is a Latvian company renowned for its organic skincare, hair care, and baby care products. Established in 2006 by Lotte Tisenkopfa-Iltnere, MÁDARA has its roots deeply embedded in the rich Northern climate, which is known to nurture plants with potent healing properties. The brand's commitment to harnessing the power of these plants is evident in its extensive range of products that feature biologically certified blossoms and herbal extracts from the Northern and Baltic regions.

The company's ethos is built on the belief that true beauty comes from within and is enhanced by the care we give to our external environment. This philosophy is reflected in MÁDARA's use of natural sources like revitalizing birch water, antioxidant-rich herbs, and even mushrooms to extract active ingredients that deliver essential nutrients for improving skin condition.

MÁDARA's product line is developed by experts and produced in their factory in Riga, Latvia. The brand has gained recognition for its unconventional approach to natural beauty, utilizing eccentric actives and demonstrating expertise in tinted products. Their formulas are free from parabens, mineral oils, silicones, chemical UV filters, PEGs, GMOs, artificial and animal-derived colorants, nano materials, and synthetic fragrances, ensuring a commitment to both quality and sustainability.

In addition to its dedication to natural beauty, MÁDARA is also committed to sustainability. The company's products are ECOCERT certified and packaged in FSC certified, recyclable packaging. MÁDARA has taken significant steps to reduce its carbon footprint, including partnering with the European Bank for Reconstruction and Development (EBRD) to streamline its shipping processes and reduce transport CO2 emissions.

With a focus on innovation, quality, and environmental responsibility, MÁDARA stands as a leader in the organic cosmetics industry, offering products that cater to the discerning consumer who values both efficacy and ecological integrity.