Lovjoi

LOVJOI is a brand that stands out for its commitment to sustainability, ethical production practices, and the joy of fashion. Founded in 2014 by Verena Benz, the brand has its roots in a desire to reconcile the love for stylish clothing with the principles of fair and sustainable production. Starting with a vision to create a fashion label that would reflect her values, Verena Benz established LOVJOI with a clear mission to offer clothing that is not only elegant but also ethically produced.

The brand's journey began in Dürmentingen, Swabia, where it set up its own production facility. This allowed LOVJOI to maintain close control over its manufacturing processes, ensuring that each piece of clothing meets the highest standards of quality and sustainability. The brand's commitment extends beyond just the clothes themselves; it also encompasses the well-being of its employees. LOVJOI has been known to organize family reunions for its workers, assist them with housing, and navigate bureaucratic challenges, demonstrating that sustainability starts with the people behind the products.

LOVJOI's product range is diverse, encompassing classic women's outerwear, underwear, jeans, swimwear, and even shoes. The brand prides itself on creating sustainable couture that completes the identity wardrobe of its customers. Whether it's a statement piece or a complete outfit from blouse to shoe and coat, LOVJOI supports its customers in every life situation with the perfect key pieces for their personal Identity Wardrobe. The styles are designed to be versatile and can be mixed and matched with the customers' existing wardrobes, catering to every size from XS to XL.

The brand's dedication to sustainability is evident in every aspect of its operations. From the use of organic materials to the implementation of eco-friendly production methods, LOVJOI ensures that its fashion not only looks good but also does good. The brand's motto, "Future is fair," encapsulates its philosophy and guides its actions. With collections that include eco-underwear launched in the spring/summer 2019 season and a range of sizes that promote body positivity, LOVJOI is a pioneer in the sustainable fashion industry.

In addition to its sustainable practices, LOVJOI also focuses on the aesthetic appeal of its products. The brand's designers create timeless pieces that enhance natural beauty while remaining comfortable. The harmonious combination of sustainability, elegance, and sensuality is a hallmark of LOVJOI's offerings. Customers can discover high-quality and durable styles, including jumpsuits, dresses, blouses, tops, and trousers, all made with sustainable and fair production practices.

LOVJOI's expansion into footwear has also been noteworthy. The brand offers a small range of stylish women's boots that are PETA-approved vegan and made with fair labor in Portugal. These boots are primarily made of vegan leather (microfibre) that is anti-allergenic, breathable, and water-repellent, showcasing LOVJOI's commitment to ethical and sustainable fashion.

In summary, LOVJOI is a brand that embodies the principles of sustainable couture. It is characterized by a love of nature, animals, and the joy of fashion, offering customers fashion that catches the eye, inspires, and meets the highest standards of quality, durability, environmental, and manufacturing conditions. With its comprehensive approach to sustainability and ethical production, LOVJOI continues to make a significant impact on the fashion industry and the world.