Livy

Livy is a brand that stands out in the jewelry industry for its commitment to eco-friendly practices and American-made quality. Founded by Carolyn Rafaelian, a visionary entrepreneur known for her previous successful brand Alex and Ani, Livy was born from a desire to create jewelry that is not only beautiful and on-trend but also meaningful and attainable. The brand is named after Rafaelian's third daughter, Alivia, who is affectionately called Livy by friends and family, reflecting the personal touch and care that goes into every piece of jewelry.

The brand prides itself on its eco-friendly approach, utilizing recycled metals that are both tarnish-resistant and hypo-allergenic, ensuring that the jewelry is not only good for the environment but also comfortable and safe for consumers to wear. Each piece is designed with the wearer in mind, offering adjustable and expandable options to fit various styles and preferences. Livy's products range from $28 to $88, making them accessible to a wide audience without compromising on quality or design.

Livy's jewelry is infused with positive energy, a hallmark of Rafaelian's design philosophy. This is embodied in the Energy Tag that accompanies each piece, symbolizing the positive intentions and individuality that the brand aims to promote. The jewelry is intended to be more than just an accessory; it's a means for wearers to express their personal intentions and connect with others.

The brand's distribution strategy is carefully crafted, with Ivystone Group chosen as the national sales team partner after a detailed review process. This partnership aims to bring Livy's designs to a broader market, ensuring that retailers have access to the brand's unique offerings and can provide their customers with jewelry that is both fashionable and meaningful.

In conclusion, Livy is a brand that represents inclusion, connection, and the expression of individuality through jewelry. With its eco-friendly practices, American-made quality, and positive energy-infused designs, Livy is set to make a significant impact on the jewelry market, offering pieces that are not just beautiful but also carry a deeper significance for those who wear them.