La Perla

La Perla is a renowned Italian lingerie and beachwear brand, established in 1954 by the skilled corsetière Ada Masotti in Bologna. The brand stands out for its exquisite craftsmanship, combining luxurious materials and innovative design to create pieces that epitomize elegance and sophistication.

Heritage

La Perla began as a small atelier, with Masotti's expertise in corsetry laying the foundation for a brand that would become synonymous with Italian luxury. Over the decades, La Perla has evolved, reflecting the changing fashions and social mores with its innovative designs.

Expansion and Innovation

Under the leadership of Masotti's son, Alberto Masotti, who took over in 1981, La Perla expanded internationally. The brand was among the first to introduce lingerie that could be flaunted under clothing, such as the under-jacket, and ventured into men's underwear and beachwear.

Creative Direction

With a series of creative directors, including Olga Masotti and Steinunn Sigurdardóttir, La Perla has continued to push boundaries. The brand's collections often feature handmade garments with intricate embroidery, showcasing the artistry at the heart of the brand.

Global Presence

Today, La Perla operates over 150 locations worldwide, with its headquarters in London. Owned by German entrepreneur Lars Windhorst through Tennor Holding B.V., the brand remains a leader in the fashion industry, offering lingerie, sleepwear, ready-to-wear, and accessories.

Cultural Impact

La Perla has made its mark not only in fashion but also in popular culture. Its designs have been featured in major films and worn by celebrities, further cementing its status as a symbol of luxury and style.