KNIX: Innovating Intimates for Comfort and Confidence

KNIX is a pioneering brand in the intimate apparel industry, renowned for its innovative approach to women's underwear and activewear. Founded by Joanna Griffiths, KNIX has been at the forefront of transforming the market with functional yet stylish products designed to empower individuals to live unapologetically free.

A Decade of Disruption

• 2013: KNIX introduces Leakproof Underwear, revolutionizing the concept of intimate wear.
• 2015: The brand releases its first wireless bra, prioritizing comfort without compromising support.
• 2016: KNIX becomes the first brand to feature real women of all ages, sizes, and backgrounds on their site, celebrating diversity and authenticity.
• 2017: Launch of Kt by KNIX, a line dedicated to teens and tweens, addressing their unique needs during the menstrual cycle.
• 2019: A groundbreaking lingerie campaign exclusively featuring women aged 50 to 81 is released, challenging age norms in fashion.
• 2022: The Confidence Tour is launched, a live runway event encouraging individuals to embrace their bodies.

Core Values

• Keep it Simple: Complexity may be easy, but simplicity requires effort and ingenuity.
• Be Bold: Dream big and execute even bigger.
• Be Honest: Direct communication is a form of kindness.
• Listen to the Customer: They hold the key to innovation.
• Care for the Future: Building community and advocating for a better world.
• Strive for Best: Excellence is the standard for KNIX and its community.

Community and Giving Back

• The Knix Fund: A focused giving program supporting grassroots organizations and initiatives.
• Positive Returns Program: Encouraging customers to donate returned bras, with an estimated 60,000 bras donated annually.

Join the Movement

• Ambassador Program: A growing community of individuals who embody the KNIX spirit.
• Shop in-store: Experience the comfort and style of KNIX firsthand in stores across Canada and the US.