KIDS OF BROKEN FUTURE

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About KIDS OF BROKEN FUTURE

"KIDSOFBROKENFUTURE: A Visionary Streetwear Brand

KIDSOFBROKENFUTURE is a bold and visionary streetwear brand founded by the creative duo of Marta Sanchez and Elbio Bonsaglio. Their journey began with a shared passion for fashion, and their brand emerged as a powerful expression of social critique and sustainability. Let's delve into the fascinating world of KIDSOFBROKENFUTURE:

Origins and Inspiration

  • Desire and Vision: Every project is born from a desire, and KIDSOFBROKENFUTURE is no exception. Marta and Elbio set out to represent the society of the future, drawing inspiration from the subcultures of the '70s and the contradictions of our contemporary world.
  • Beyond Utopia and Dystopia: Unlike the utopian or dystopian visions often found in literature or cinema, KIDSOFBROKENFUTURE focuses on the conflicting and negative predictions we hold about the future. It's a brand that confronts reality head-on.

The Founders' Backgrounds

  • Marta Sanchez:
    • Studied fashion design at BAU University in Barcelona while also pursuing a modeling career.
    • Her global travels enriched her creative vision, making her eclectic and deeply influenced by various cultures.
    • Marta's imagination reflects every corner of the world she has lived in.
  • Elbio Bonsaglio:
    • Half Italian and half Argentinian.
    • Graduated in business administration from Bocconi University.
    • His successful modeling career aligned with his affinity for the fashion world.
    • Previously launched the brand Letasca before co-founding KIDSOFBROKENFUTURE.

The Essence of KIDSOFBROKENFUTURE

  1. Social Critique and Irreverence:
    • The brand stands as a powerful social criticism against our behaviors and their consequences for the future.
    • KIDSOFBROKENFUTURE challenges conventions and norms, urging us to rethink our choices.
    • It's not just about aesthetics; it's about making a statement.
  2. Sustainability and Responsibility:
    • Initially conceived as Marta's final degree project, the brand evolved into a sustainable force.
    • The founders emphasize the importance of sustainability in an ever-evolving fashion landscape.
    • KIDSOFBROKENFUTURE aims to be one of the first irreverent, contemporary sustainable brands.
  3. Art and Communication:
    • The brand draws inspiration from art and communicates its message in a contemporary way.
    • It rejects the stereotype that eco-consciousness means adhering to specific lifestyles.
    • You can be edgy, wear oversized clothes, and still respect the planet.

Success and Impact

  • Private Event in Los Angeles: KIDSOFBROKENFUTURE launched with a private event in LA, setting the tone for its meteoric rise.
  • Dressing International Celebrities: The brand caught the attention of celebrities and respected buyers alike.
  • A Family and Passionate Team: The founders, along with their business partners Luca Trama and Manuela Lehnus, form a close-knit family.
  • A Movement, Not Just a Brand: KIDSOFBROKENFUTURE aspires to create a movement—a community that shares its values and vision.

In a world where fashion meets consciousness, KIDSOFBROKENFUTURE stands as a beacon of creativity, rebellion, and hope. It's not just about broken futures; it's about shaping a better one.