Kappahl

KappAhl is a leading fashion chain in the Nordic region with a history that spans over 70 years. It began with a simple vision to offer affordable fashion to everyone, starting with a coat store opened by Per-Olof Ahl. Today, KappAhl has grown to nearly 360 stores across Sweden, Norway, Finland, Poland, and the UK, and also offers an online shopping experience. The brand is committed to providing fashion that is both affordable and responsible, aiming to make fashion choices easy and inspiring for its customers.

Sustainability is at the core of KappAhl's mission. The brand strives to offer fashion that feels right for the individual and the world, emphasizing the use of more sustainable materials in their products. With a workforce of about 4,000 colleagues spread across 400 workplaces in nine countries, KappAhl prides itself on its diverse team. The majority of the team members are women, representing a wide range of backgrounds, ages, skills, and styles. This diversity reflects in the brand's approach to fashion, which celebrates the uniqueness of each individual.

KappAhl's product range includes five brands: KappAhl (Woman, Man, and Kids), XLNT, kay/day, Minories, and Newbie. These brands cater to a variety of life's moments, from joyous occasions to everyday needs, ensuring that there is something for everyone. The brand pledges to design stylish, comfortable, and functional fashion that fits different people and lifestyles. KappAhl listens to its customers and bases its collections on insights about their lives and fashion preferences, ensuring that the fashion they offer is fit for life.

The brand also values customer interaction and feedback, regularly seeking opinions to refine their offerings. KappAhl's stores are designed to be welcoming spaces where customers can find support and guidance in discovering their personal style. The brand encourages customers to try new things and find fashion that suits them, without feeling overwhelmed by the vast world of fashion trends.

KappAhl continues to grow and evolve, with a presence in physical stores and online, making fashion accessible wherever customers are. The brand's commitment to diversity, sustainability, and customer-centric fashion has made it a beloved name in the industry, with hundreds of thousands of customers shopping with them every day.