Johnny Urban

Johnny Urban is a brand that epitomizes the essence of urban living through its modern, functional, and sustainable products. The brand's journey began with the vision of its founders, Timm and Jonas, who during their university days shared a flat and a common passion for creating the ideal city backpack. Their idea was simple yet profound: to design a backpack that was straightforward, flexible, and devoid of unnecessary embellishments. This vision materialized in 2016 with the launch of their first rolltop backpack named "Adam," marking the inception of the Johnny Urban brand.

The brand's philosophy is deeply rooted in authenticity and realness, with a commitment to presenting themselves genuinely without overstating their story. They believe in the joy that comes from genuine interactions, which is why they ensure that what customers see and hear from them is a true reflection of who they are. Johnny Urban's products, particularly backpacks, are designed to address real-life challenges faced by their community. They strive for excellence in quality, style, and customer service, all while maintaining fair pricing.

Johnny Urban's vision extends beyond just creating backpacks and bags; it's about embracing the endless opportunities that city life has to offer. They encourage customers to explore and be inspired by the urban environment, with Johnny Urban products serving as a companion that carries a piece of the city, ready for any adventure in any metropolis around the world.

The brand values spontaneity, freedom, friendship, and realness. They see spontaneity as an opportunity for new experiences, freedom as a way to view the world with open eyes, friendship as understanding and listening, and realness as a commitment to quality and timeless style. These values are not just abstract concepts but are actively practiced within the company and in their interactions with customers.

From its founding story to its current operations, Johnny Urban is more than just a brand; it's a community. The founders and their team in Hamburg work tirelessly to refine their products, making them more sophisticated in function and design. They acknowledge that there is no one-size-fits-all solution when it comes to backpacks, as tastes and requirements vary. This understanding drives them to continually learn and improve, ensuring that Johnny Urban remains a brand that is truly for the urban lifestyle and its endless possibilities.