Jessie Western

Jessie Western is a unique brand that has carved out a niche for itself in the fashion industry with its distinctive blend of Western and Native American influences. Established over a decade ago on Portobello Road in London, Jessie Western is the brainchild of two sisters, Jessie and Vicky, who have infused their passion for the American West and its rich cultural heritage into every aspect of their brand.

The brand is renowned for its authentic collection of handcrafted items, which include custom-made cowboy boots, genuine Stetson cowboy hats, Skully shirts, leather jackets, and an impressive array of Native American hand-made jewelry. The jewelry is particularly noteworthy as it supports over 4000 Native American artists from reservations in Arizona, showcasing the brand's commitment to ethical sourcing and support for indigenous craftsmanship.

Jessie Western is also recognized as a pioneer of sustainable fashion. The brand maintains a strong ethos of environmental responsibility, using only pure fibers and printing all their fabrics in London. Jessie, one of the founders, personally draws each print, infusing them with stories and meanings that reflect the spirit of the West. This personal touch extends to the brand's ready-to-wear collections, which are hand-drawn and designed by Jessie on silk, made and printed in London, and crafted in their Notting Hill studio.

The brand's iconic loom-woven wool Native American Indian college fund blanket coats are a testament to their commitment to authenticity and quality. These coats are made in the US and constructed in the Notting Hill studio, each piece carrying a message that resonates with the history of the native people and the landscapes of the West.

Jessie Western's shop has become a destination for fashion enthusiasts from around the world, drawn to its recognized collection and the stories woven into each piece. The brand's founders, Jessie and Vicky, bring a wealth of experience and artistic flair to the table. Jessie has been designing and making clothes since the age of 11 and studied at Saint Martins college. She has spent over 27 years working personally with Native American Indian artists. Vicky, her sister and partner, studied art at Chelsea Art college in Fine Art and has a knack for eclectic style and presentation.

Together, they have created a world-famous store, clothing, accessory, and boot brand that resonates with high quality and a made-to-last ethic. With a showroom in Milan and stockists worldwide, Jessie Western continues to expand its reach, offering personal shopping services and a strong online presence. The brand's collections are not just clothing; they are pieces of art that tell stories, embody natural beauty, and embrace the spirit of survival and discovery.