Jack Wolfskin

Jack Wolfskin is a German brand that specializes in outdoor wear and equipment. It was founded in 1981 by Ulrich Dausien, who was inspired by the wilderness and the novel The Call of the Wild by Jack London. The brand’s logo is a pawprint, which symbolizes their trailblazing spirit and regard for nature. Jack Wolfskin offers a wide range of products for various outdoor activities, such as hiking, biking, skiing, camping, and trekking. Some of their innovative products include the first 3-in-1 jacket, the first freestanding tent with REAL TUNNEL TECHNOLOGY, and the first fully recycled waterproof membrane. The brand also strives to be socially and environmentally responsible, by joining organizations like bluesign®, the Fair Wear Foundation, and ZDHC, and by using organic cotton, RDS-certified down, and PFC-free materials. Jack Wolfskin has grown to be one of the biggest suppliers and successful franchisers of outdoor products in the world, with over 450 stores and more than 1400 employees around the globe. It has also expanded their presence to North America, with their headquarters in Park City, Utah. Jack Wolfskin’s mission is to enable people to discover the benefits of the outdoors and to create on-trend, enduring gear and clothing that can withstand any weather and terrain.