Icebug: A Sustainable Footwear Revolution

Introduction

Icebug, a trailblazer in the footwear industry, has redefined the landscape by weaving sustainability seamlessly into its core values. The brand's commitment extends beyond crafting exceptional shoes; it embraces a profound responsibility to the environment, transparency, and fair practices.

Climate-Friendly Footwear

At the heart of Icebug's sustainability pledge is the resounding "no" to inbound air freight. Unlike conventional industry practices, Icebug has steadfastly refused inbound air freight for five years, opting for boat transport from Vietnam to Europe or North America. This choice significantly minimizes carbon emissions, contributing to a greener planet.

Ethical Manufacturing Practices

Icebug places ethical manufacturing at the forefront, ensuring that factory workers enjoy fair wages and optimal working conditions. The brand collaborates closely with three factories in Vietnam and one in China, fostering long-term relationships. As a member of the Fair Wear Foundation since 2020, Icebug actively participates in audits and controls, reinforcing its commitment to fair labor practices.

Conservation of Old-Growth Forests

Icebug's dedication to environmental preservation extends to the protection of old-growth forests. Collaborating with Naturarvet, Icebug donates all sales from its webshop and concept store during Black Friday to safeguard these vital ecosystems. This commitment aligns with the brand's vision to let the old forest remain while responsibly using the rest.

Carbon Dioxide Tax Advocacy

Icebug champions a carbon dioxide tax, endorsing a reasonable price per tonne emitted to steer the industry away from fossil fuels. The brand aligns with leading climate scientists, incorporating a carbon dioxide tax of €100 per tonne into its internal calculations. This proactive approach shapes Icebug's business model, prioritizing materials and processes with lower CO2 footprints.

1% For the Planet Membership

As a proud member of 1% For the Planet, Icebug contributes at least 1% of its total sales back to projects dedicated to protecting the planet. The brand's financial support aids initiatives such as Protect Our Winters, Naturarvet's forest protection, and projects transitioning to solar energy.

Transparent Manufacturing Chain

"Follow the Footprints" is not just a tagline; it's Icebug's commitment to transparency. The brand shares detailed information on the CO2 footprint for each pair of shoes, fostering conscious consumer choices. Icebug's dedication to transparency extends beyond its products to set an example for the entire industry.

Future Commitments

Looking forward, Icebug continues its journey toward sustainability excellence. The brand aims to halve its carbon emissions per pair by 2030, evolving from an average of 12.9 kg CO2 in 2015 to 11.0 kg CO2 in 2021/22. The promise includes ongoing tax contributions, giving back to the planet, creating only necessary products, and being a beacon of transparency.

David talks about sustainability.

As a member of B Corps, Icebug embodies the ethos of businesses using their influence for good. David Ekelund, the driving force behind Icebug's sustainability initiatives, ensures that the brand remains a pioneer in the industry. The brand's involvement in global movements reflects a commitment to sustainable practices, providing consumers with not just shoes but a conscious choice for a better world.