I Am Gia

I AM GIA is an Australian fashion brand that has quickly made a name for itself in the global fashion scene. Founded by Alana Pallister and her sister Stevie Cox in May 2017, the brand draws inspiration from the iconic supermodel Gia Carangi. The brand's ethos is built around a fictional character that embodies the quintessential Instagram "It Girl," a concept that has resonated with a young, fashion-forward audience.

The brand first gained significant attention when American model Bella Hadid was spotted wearing I AM GIA during Paris Fashion Week. This moment catapulted the brand into the spotlight, leveraging the power of social media platforms like Instagram to build its identity and following. The brand's approach to marketing and design reflects a deep understanding of the digital age and the importance of an online presence.

I AM GIA offers a curated collection of statement wardrobe essentials that are bold and designed with contemporary fabrics. The collections are meant to be worn across seasons and settings, providing versatility and a sense of empowerment to the wearer. The design process is centered around the character GIA, who is portrayed as ethereal, futuristic, strong, powerful, and transient. Each collection aims to deliver statement pieces in tailored cuts, featuring rare items that evolve with the fast-paced changes in fashion.

The brand positions itself as more than just clothing; it's a movement that encourages individuals to feel confident and liberated. It challenges societal norms and limitations, inviting customers to embrace their fierce alter ego. I AM GIA has become synonymous with an empowered feeling, offering an escape and the freedom to be whoever one chooses to be. It's about walking through the door and commanding attention, transcending stereotypes, and captivating everyone in the room.

With a massive following and features in prominent publications like Forbes and InStyle, I AM GIA continues to grow and influence the fashion industry. It has been worn by celebrities and models such as Emily Ratajkowski, Selena Gomez, Kaia Gerber, Romee Strijd, Ariana Grande, Jourdan Dunn, and Kylie Jenner, further cementing its status as a brand that resonates with the zeitgeist of contemporary culture. The brand's success is not just in its aesthetic appeal but also in its ability to capture the spirit of the times and the hearts of those who wear it.