Humans Are Vain

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About Humans Are Vain

Humans Are Vain is a sustainable vegan fashion brand based in Sweden. Founded in 2019 by industry veteran Chris Margetts, the brand emerged as a rebellion against the fast fashion industry. Margetts, once part of the fast-fashion cog in London, became frustrated with the direction the industry had taken. He decided to leverage his twenty years of experience, move to Sweden, and create a brand that aligned with his vision of ethical and sustainable fashion.

Here are some key highlights about Humans Are Vain:

  1. Vegan and PETA-Certified: Humans Are Vain is a fully vegan brand. Their shoes and boots are PETA-certified vegan, which means their suppliers and manufacturers adhere to strict guidelines. No animal by-products, including glues, dyes, or solvents, are used in the production of any of their footwear.

  2. Sustainable Materials and Production Methods:

    • Eco-Friendly Materials: Humans Are Vain uses a variety of eco-friendly materials to craft their shoes. They prioritize recycled materials and components wherever possible. Only when necessary do they use virgin materials, ensuring they conform to the highest ecological regulations.
    • Some of the materials they use include:
      • Water-based adhesives
      • Natural latex (padding)
      • Tencel fibers (footbed)
      • Recycled foam (extra padding under-footbed)
      • Organic cotton (laces)
      • Recycled rubber (soles)
      • Microfiber (some uppers, OEKO-TEX Standard 100 class 1)
      • SEAQUAL (recycled ocean trash for ankle collars)
      • Recycled PET (borg-style winter lining, REACH compliant)
      • Italian apple leather or Piñatex (heel panels)
      • And more
    • Environmental Impact: Each shoe on their website provides details about its environmental impact, verified by Compare Ethics.
    • Innovative Research: Humans Are Vain pioneers new developments in vegan sustainable materials and production methods. They collaborate with Stockholm University on groundbreaking research, including 3D printing footwear and accessories from old discarded clothes and textile waste.

  3. Ethical Manufacturing and Unisex Footwear:

    • Humans Are Vain's shoes are ethically manufactured in Portugal.
    • They measure their environmental impact and strive to create the most sustainable production methods possible.
    • Their unisex footwear appeals to a wide audience.

  4. Vision and Philosophy:

    • The brand's vision is to challenge the status quo and create fashion that aligns with ethical and environmental values.
    • Humans Are Vain believes that fashion should be both beautiful and responsible.
    • Their commitment extends beyond aesthetics to the well-being of animals, people, and the planet.

In summary, Humans Are Vain combines Swedish contemporary design with innovative vegan sustainable materials. Their commitment to ethical practices, transparency, and environmental consciousness sets them apart in the fashion industry. Whether you're looking for stylish sneakers, boots, or other footwear, Humans Are Vain offers a compelling choice for conscious consumers.