About Hanna Andersson
Hanna Andersson is a children's apparel company that was founded in 1983 by Gun Denhart, a Swedish woman living in the United States. The brand is deeply rooted in Scandinavian principles, which are reflected in its commitment to sustainability, iconic design, and a lifestyle that promotes happiness and meaningful living. The company's philosophy is often symbolized by the Swedish expression ""den röda tråden,"" which translates to ""the red thread"" and represents the throughline that connects and gives meaning to everything the brand does.
The design ethos of Hanna Andersson is influenced by the Scandinavian tradition of combining form and function in a clean, simple aesthetic, resulting in products that are both beautiful and durable. This approach has led to the creation of timeless silhouettes that are designed for play and everyday life. The brand's commitment to sustainability is also a cornerstone of its identity, with a focus on organic, harm-free materials and fair trade practices. Over 60% of the company's products are OEKO-TEX Standard 100 certified, and many items are made with organic cotton.
Hanna Andersson's product range includes clothing for babies, toddlers, kids, and women, as well as home décor and bedding. The brand is known for its high-quality clothing and pajamas, which feature bright, happy designs and the option for matching family sets. The company operates online and through mail-order, shipping to almost 200 countries worldwide.
Throughout its history, Hanna Andersson has been recognized for its progressive workplace policies and philanthropic efforts. The company's founder, Gun Denhart, has been an advocate for work-family balance and has implemented family-friendly employment policies. Additionally, Hanna Andersson donates 5% of its pre-tax profits to organizations working for children's welfare and awards yearly grants to schools and non-profit groups serving children through its ""HannaHelps"" program.
Today, Hanna Andersson continues to embody the values it was founded upon, crafting clothing that is made to last and made for play, outfitting the adventure of childhood, and supporting the well-being of families and communities.
