Good American

Good American is a fashion brand that has made a significant impact in the industry with its commitment to body positivity and size inclusivity. Founded by Emma Grede and Khloé Kardashian, the brand has been at the forefront of redefining fashion for the modern woman. From the very beginning, Good American set out to challenge industry norms and offer a collection that is 100% inclusive, catering to a wide range of sizes from 00 to 32 Plus.

The brand's ethos is centered around providing quality, style, and substance in every size. This is evident in their diverse range of products which includes premium denim, swimwear, shoes, bodysuits, sweats, and more. Each piece is designed with high-quality fabric and an obsession with fit and comfort, ensuring that customers feel sexier, curvier, and more confident. Good American showcases their products on models of three different size ranges to help eliminate the friction around finding the perfect fit.

Good American's dedication to inclusivity goes beyond just their products. The founders are known for their determination to listen, learn, and motivate. They engage in difficult dialogues, amplify causes, and strive to help women thrive. The global team at Good American is committed to making comfort and support every woman's new normal. Their manufacturers produce to the best of industry standards and are constantly innovating to implement new techniques and sustainable practices.

In terms of environmental responsibility, Good American has been recognized as a B-corp certified company. Since its inception in 2016, the brand has focused its efforts on making the biggest impact for their community, business, and the planet. This certification is a testament to their hard work and dedication to sustainability.

The brand is not just about selling clothes; it's about creating a movement. Good American takes customer concerns seriously and is always listening and learning, searching for new ways to address fit grievances. They invite customers to collaborate, partner, and join in their mission to do good together. The Good Squad, for instance, is a platform where customers can get tips on career, wellness, and support from a new friend.

Overall, Good American stands out as a brand that is made by women, for women, celebrating all bodies and sizes without compromise. It's a brand that empowers women to embrace their curves and feel confident in their own skin.