About Garçon Français

Garçon Français is a distinguished brand in the men's underwear market, known for its commitment to quality, authenticity, and respect for tradition. The brand's inception dates back to 2012 when Vicky Caffet, inspired by an innovative approach to male underwear he encountered during his studies in America, decided to create his own label. With a vision to produce premium underwear that combines aesthetics with functionality, Caffet established Garçon Français in the heart of Troyes, a French town with a rich history in textile manufacturing.

Troyes, often referred to as the capital of the French knitwear industry, has been a hub for woven fabric expertise since the 19th century. This legacy includes significant milestones such as the design of men's underwear by Petit Bateau in 1918 and the launch of JIL, the first men's underwear brand, by André Gillier in 1929. Gillier also co-founded Lacoste with the renowned tennis player René Lacoste in 1933, further cementing Troyes' reputation in the hosiery industry.

Garçon Français prides itself on continuing this long-standing tradition by ensuring that all its products are 100% made in France, particularly in Troyes. The brand's collections, which include briefs, boxers, tank tops, swimwear, socks, and t-shirts, are designed and manufactured locally, supporting the regional economy and craftsmanship. The company's dedication to local production not only honors the town's textile heritage but also aligns with the brand's core values of sustainability and ethical manufacturing.

In addition to its focus on French manufacturing, Garçon Français is also recognized for its eco-friendly practices. The brand utilizes sustainable materials and adheres to environmentally responsible production methods. This commitment to the planet is reflected in the brand's transparent business model, which involves collaboration with French companies that share its dedication to outstanding craftsmanship.

The brand's product range is characterized by superior quality, elegant designs, and comfort. Garçon Français has successfully created a line of men's underwear that is both stylish and practical, meeting the needs of modern consumers who value both form and function. The brand's success is a testament to its founder's vision and the enduring expertise of Troyes' hosiery industry. Garçon Français stands as a symbol of French excellence, offering consumers around the world a taste of authentic, high-quality, and sustainable fashion.