FlapJacked: The Brand Overview

FlapJacked is a brand that stands out in the health food industry, offering a range of high-protein pancake and baking mixes designed to deliver nutrition and satisfaction. The brand's commitment to quality is evident in their macro-friendly products that cater to the fitness-conscious consumer.

Founding Story

The inception of FlapJacked was driven by a family's need to create a nutritious pancake mix for their son. Founders Jennifer and David Bacon were inspired by their five children to develop a product that was not only healthy but also delicious and easy to prepare.

Product Range

• Protein Pancake & Baking Mix: A cornerstone product that combines taste with high nutritional value.
• Mighty Muffins: A convenient and protein-rich snack for on-the-go indulgence.
• Gluten-Free Options: Catering to dietary restrictions without compromising on flavor.

Core Values

• Nutrition: Each product is crafted to provide a balanced profile of protein, fats, fiber, and carbohydrates.
• Innovation: Continuously seeking to fill gaps in the market with unique and trendsetting products.
• Family-Centric: Ensuring that every product is pure, thoughtful, and suitable for all ages.

Market Presence

FlapJacked has achieved broad market appeal, allowing it to branch into various channels and reach a diverse consumer base. The brand's consumer-centric marketing strategy has been pivotal in its success, resonating with customers on an emotional level.

Entrepreneurial Spirit

The founders of FlapJacked embody the entrepreneurial spirit, advocating for perseverance, openness to new ideas, and the importance of consumer feedback. Their vision for the brand is to maintain the homemade quality that originated from their kitchen, promising products that are both nutritious and delicious.