Fenty Savage

Savage X Fenty is a lingerie and fashion brand that was launched on May 11, 2018, by the Barbadian singer Rihanna. The brand is known for its inclusivity and diversity, offering products that cater to a wide range of body types, shapes, sizes, and skin tones. The brand's philosophy is rooted in the belief that sensuality is a feeling, not a look, and aims to make all people feel confident and sexy. Savage X Fenty challenges traditional notions of lingerie by providing bold prints, unexpected textures, and next-level fabrics designed to enhance one's shape and boost confidence.

The brand started as an online-only venture with pre-launch marketing taking place on Rihanna's Instagram account. It quickly gained popularity, with the debut collection selling out within a month of its launch. Savage X Fenty has since expanded beyond lingerie to include sleepwear, loungewear, activewear, and more. The brand's products range from everyday basics to provocative pieces, and it continues to grow, with plans to introduce new categories.

Savage X Fenty has also made a significant impact on the fashion industry with its fashion shows, which are known for their inclusivity and celebration of diversity. The shows feature models of all races, shapes, and sizes, and are often accompanied by musical performances. The brand's first fashion show took place at the 2018 New York Fashion Week, and since then, it has continued to be a highlight of the event.

In addition to its online presence, Savage X Fenty announced plans to open brick-and-mortar stores, with the first locations planned for Las Vegas, Los Angeles, Houston, Philadelphia, and Washington, D.C. The stores aim to provide a unique shopping experience that promotes the freedom to be oneself, with various elements like the Lingerie Lounge, Active Zone, and Men's Corner making it easy to find the perfect pieces.

Overall, Savage X Fenty is more than just a brand; it's a community and a culture that promotes confidence, inclusivity, and the freedom to express oneself through fashion. With Rihanna's vision at its core, the brand continues to redefine the marketplace and empower people of all identities.