FAHERTY BRAND

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About FAHERTY BRAND

Faherty Brand is an American clothing company founded by twin brothers Alex and Mike Faherty. Their aesthetic has been aptly described as ""surf hippie"" by The New York Times. Let's delve into the details of this unique brand:

  1. Origins and Inspiration:

    • The Faherty brothers drew inspiration from their love for the ocean, surfing, and the laid-back beach lifestyle. Their brand embodies the spirit of endless summers, road trips, and bonfires with loved ones.
    • Alex Faherty's tenure at Ralph Lauren from 2005 to 2012 significantly influenced his success. During this time, he gained exposure to fabric mills, design processes, and pattern creation, which later played a pivotal role in Faherty Brand's journey.

  2. The Perfect Board Short:

    • Faherty Brand began with a simple yet ambitious goal: to create the ""perfect"" board short. Swim trunks were their initial offering, emphasizing comfort, quality, and style.
    • In the summer of 2013, Faherty Brand expanded beyond swimwear, debuting its first full clothing line. Their designs seamlessly blend beach vibes with everyday wearability.

  3. Sustainable Approach:

    • Faherty Brand's commitment to sustainability goes beyond mere rhetoric. Rather than making political pronouncements, they focus on actionable steps.
    • Kerry Docherty, co-founder and chief impact officer, spearheads sustainability efforts. The brand aims to:
      • Use responsible fabrics: Faherty strives for 85% of its fabrics to be sustainable.
      • Reduce plastic waste: Their goal is to make 90% of packaging plastic-free.
    • Notably, Faherty Brand has invested in Native-American communities, fostering long-term relationships with Native designers and respecting Native culture and art.

  4. Women's Collection:

    • In spring 2020, Faherty Brand launched a full women's collection. Dresses, in particular, gained popularity, accounting for 40% of all women's sales.
    • These dresses are versatile, flattering, and crafted from the softest fabrics, reflecting Faherty's commitment to quality and comfort.

  5. Second Wave Resale Program:

    • Faherty Brand's resale initiative, called ""Second Wave,"" partners with Archive. This program supports circular fashion by enabling customers to buy and sell pre-owned Faherty products.
    • By extending the lifecycle of their apparel, Faherty contributes to reducing waste within the fashion industry.

  6. Retail Presence:

    • Faherty Brand operates retail stores across cities like New York and Boston. As of November 2023, they have a total of 60 directly operated stores.

In summary, Faherty Brand combines surf culture, sustainability, and timeless style. Their clothing, designed for men, women, and kids, is made to last a lifetime, ensuring that every piece brings joy to those who wear it.