ETICA

ÉTICA is a sustainable lifestyle brand based in Los Angeles. They specialize in authentic premium denim and organic knitwear. Here's a detailed overview of ÉTICA:

1. Ethical Branding and Values:
2. • ÉTICA leaves behind a legacy of values, strategies, and actions that are perceived as morally right and ethical.
3. • Their brand doesn't harm people, animals, or the environment. Instead, it contributes to society responsibly, positively, and sustainably.
4. • Approximately 13% of customers are willing to pay up to 50% more for products from companies that positively contribute to nature and society.
5. • Ethical practices are the second-highest reason for consumers returning to a brand after product quality.
6. Importance of Ethical Branding:
7. • Ethical branding helps demonstrate a cause to support. About 62% of buyers want companies to take a stand on social issues like sustainability, transparency, and fair employment practices.
8. • It allows your brand to stand out from the crowd. While unique brand colors and fonts are essential, ethical practices give your branding efforts an extra boost.
9. • As a brand that survives off society, giving back through ethical practices is crucial.
10. ÉTICA's Sustainability Rating:
11. • Planet: ÉTICA's environment rating is 'great'. They use a medium proportion of eco-friendly materials, including recycled materials. Their fabrics are certified by Bluesign.
12. • They implement water reduction initiatives throughout their supply chain and reduce greenhouse gas emissions from manufacturing.