About Enlightened

Enlightened: The Epitome of Guilt-Free Indulgence

Enlightened stands as a beacon of innovation in the frozen dessert landscape, offering a delectable array of ice cream products that embody both indulgence and well-being. Established in 2012 by the visionary Michael Shoretz, Enlightened was born out of a desire to serve up happiness in a bowl without the side effects of traditional ice cream.

The Genesis of Enlightened Michael Shoretz's foray into the world of nutrition was sparked by a personal narrative - his father's battle with Type 2 diabetes. This pivotal moment steered him towards a career as a certified personal trainer, where he recognized a common craving among his clients: the universal love for ice cream. Dissatisfied with the "healthier" options that compromised on taste or nutritional value, Shoretz embarked on a quest to craft an ice cream that was rich in protein, yet low in calories, fat, and sugar. His relentless pursuit led to the creation of Enlightened's first ice cream bars, a product that would redefine the standards of healthy treats.

The Enlightened Range Enlightened's portfolio is a testament to their unwavering commitment to joy and health. Their offerings span from sumptuous ice cream bars to luscious pints and delightful frozen yogurt bark, each concocted to be a celebration of taste without the guilt. The brand has carved a niche for itself as a trailblazer in the low-sugar dessert domain and continues to captivate taste buds with innovative flavors and products.

A Pledge to Positivity Beyond crafting frozen delights, Enlightened is devoted to making a meaningful impact on the community. Their collaborations with organizations like Feeding America and the Juvenile Diabetes Research Fund underscore their dedication to fostering a healthier, happier society.

In essence, Enlightened transcends the mere act of producing exquisite ice cream. It represents a movement towards savoring life's sweetest moments mindfully and wholesomely, inviting everyone to indulge responsibly, day after day.