About Edwin Usa
Edwin USA is a premium denim brand that has its roots deeply embedded in the history and tradition of denim manufacturing. The brand was originally established in Tokyo, Japan, in 1947 and has since been recognized for its authenticity, innovation, and craftsmanship. The founder, Tsunemi Yonehachi, was one of the first merchants to introduce vintage American jeans to Japan in the postwar era, sparking a national denim obsession. In 1961, responding to growing demand, Edwin, which creatively rearranges the letters found in the word 'denim', launched the first made-in-Japan jeans.
By the 1970s, Edwin had become a pioneer in denim manufacturing, experimenting with wash techniques at the Edwin Wash House that would go on to influence denim wash processes worldwide. Innovations from Edwin included the ONE WASH, a prewash process to eliminate shrinkage before purchase, and OLD WASH, a precursor to stone washing that achieves faded colors through careful abrasion techniques for a lived-in look. Today, Edwin continues to lead in Japanese denim production, taking pride in the use of exclusive fabrics, revolutionary production technologies, state-of-the-art finishing, and advancements in design and fit.
The relaunch of Edwin USA in 2019 stays true to the brand's heritage while embracing the same pioneering spirit to push denim manufacturing into new territories. Edwin combines thoughtfully designed jeans with innovation in sustainable manufacturing methods. The brand is committed to transforming the denim industry into a restorative circular economy, focusing on sustainability by using materials like organic cotton, which requires significantly less water than standard cotton. Edwin USA's manufacturing processes use 69% less energy and 98% less water compared to industry averages, reflecting the brand's dedication to environmental responsibility.
Edwin USA offers a range of products for men, women, and gender-neutral styles, ensuring that there is something for everyone. The brand is produced at the world's cleanest denim factory and is dedicated to radically transforming the denim industry. Free shipping on all U.S. orders, interest-free payment options, and hassle-free returns are some of the customer-centric services provided by Edwin USA, making it not just a brand that stands for quality and innovation, but also one that values its customers' satisfaction and well-being.