Dranella

Dranella is a distinguished fashion brand that originated in Denmark and has been a significant player in the fashion industry since its inception in 1956. Founded by Søs and Ib Drasbæk, Dranella began its journey inspired by the youthful London fashion scene of the 1960s. The brand quickly became one of the pioneers in the burgeoning Danish fashion industry, producing their own clothing at Højvang Farm near Fredericia.

The brand's philosophy is centered around personality, aiming to cater to the ageless, feminine, and self-confident woman who values a relaxed yet well-dressed appearance. Dranella's designs are crafted for women who wish to express their femininity with a touch of detail, bringing an edge to every outfit. The brand's passion for fashion is evident in its commitment to high-quality materials, impeccable design, and the perfect fit for each style.

Dranella's approach to clothing is casual yet distinctly European, created with soul and a genuine passion for details, fit, and quality. The brand's collections are a testament to this ethos, featuring a mix of soft qualities with raw details, and simple styles with elaborate decorations. Comfort and shape are paramount, ensuring that each piece not only looks good but feels good too.

The Dranella woman is independent and makes her own choices regarding life, career, and style. She approaches life with stylish self-confidence and pays great attention to details, quality, and a strong personal look. Whether it's outfits based on jeans or feminine dresses, the Dranella woman shows her personality in every single outfit she wears.

In the year 2000, Dranella was sold to Fransa Clothing Company in Odense, which was later acquired by the Brandtex Group (BTX Group). Since 2012, Dranella has been a part of the successful brand portfolio at DK Company A/S, continuing to thrive and evolve within the fashion industry. The brand's official social media presence reflects its commitment to staying connected with its audience, showcasing the latest collections and engaging with fashion enthusiasts worldwide.