Draeger Paris

Draeger Paris is a brand with a rich history that dates back to 1886 when it was first established as a printing house in the heart of Paris by Charles Draeger. Initially named "Draeger et Lesieur" and later "Draeger Frère," the company moved to Montrouge in 1908, propelled by its burgeoning success. The brand's reputation for quality was cemented with the invention of Process 301, a unique color reproduction technique that set Draeger apart in the production of catalogs, brochures, advertisements, and art books.

Throughout the twentieth century, Draeger Paris became synonymous with iconic graphic design, collaborating with luxury brands and celebrated artists such as Dali, Picasso, Cocteau, and Matisse. This period saw the brand contributing to some of the most memorable iconographic works of the era. In 1956, Draeger diversified its portfolio by acquiring Yvon Editions, known for the photography of Pierre-Yves Petit.

Five generations later, the brand continued to uphold its core values of quality and creativity. In 2011, Draeger Paris expanded further by acquiring the Hallmark license, and in 2020, it integrated the Toga brand, specialists in DIY, scrapbooking, and organizational stationery, as well as the Tie Rack brand, a renowned fashion accessories label. This expansion marked a significant milestone in the brand's history.

The year 2021 was a pivotal one for Draeger Paris, as it embarked on an ambitious plan to open 40 stores across France in less than a year. This bold move was a testament to the brand's commitment to growth and accessibility. Today, Draeger Paris offers a wide range of products that include fashion accessories, jewelry, leather goods, greeting cards, DIY materials, and gifts. Each product reflects the brand's historical dedication to creativity, daring, quality, universality, and commitment. Draeger Paris stands as a testament to the enduring legacy of a family business that has adapted and thrived through the changing tides of time and industry.