Djerf Avenue

Djerf Avenue, a Swedish ready-to-wear brand founded in 2019 by creator Matilda Djerf, embodies a commitment to timeless, enduring pieces that defy fleeting trends. Drawing inspiration from vintage aesthetics and the allure of perfect basics, Djerf Avenue seeks to encapsulate the confident, chic, and laid-back lifestyle of individuals on the move.

Matilda Djerf's journey into fashion commenced at an early age, driven by a fascination with style and clothing. With a firm stance on ethical production, Djerf aimed to produce in Portugal from the outset, expanding to include manufacturing in Italy and Sweden. The brand's name, born during a Los Feliz café breakfast with partner Rasmus, symbolizes Matilda's sanctuary, envisioned to resonate with all who engage with their products and content.

Djerf Avenue's vision extends beyond fashion, aiming to cultivate a world brimming with kindness, inspiration, respect, and essential wardrobe staples. More than a brand, Djerf Avenue aspires to be a styling companion, encouraging individuals to pursue their dreams adorned in Djerf Avenue attire.

Authentic representation lies at the core of Djerf Avenue's ethos. Embracing authenticity, the brand refrains from retouching photos and features real people including customers and employees of varying body types in their pieces. Offering sizes from XXS to 3XL, Djerf Avenue ensures a diverse representation, celebrating beauty in its myriad forms.

Ethical production is paramount for Djerf Avenue, evident in their participation in the Fur Free Retailer program and commitment to veganism. Manufacturing exclusively in Europe Portugal, Italy, and Sweden the brand adheres to ethical labor practices, striving for circular design principles and incorporating recycled materials in packaging and trims.

Mindful choices further distinguish Djerf Avenue's practices, covering tailor or dry cleaning costs for faulty items to minimize returns and extend garment lifespans. Unsold items are repurposed into new designs or sold at reduced prices on their Re-Sell platform, minimizing waste through dead stock material utilization.

Committed to initiatives promoting sustainability and community engagement, Djerf Avenue actively reduces its CO2 footprint and supports charitable causes, park clean-up activities, and those in need.

In supporting Djerf Avenue, customers align with a dream a dream that endeavors to be part of their journey toward realizing their aspirations.