Demak'Up

Demak'Up is a renowned skincare brand that has been a pioneer in Cotton Science™ for over 30 years. Known for its effective and gentle makeup removal products, Demak'Up is committed to making skincare routines a moment of self-care and well-being for women worldwide.

Since introducing the revolutionary cotton makeup removal pad in 1978, Demak'Up has continually evolved, offering a variety of products tailored to different skin types. The brand's highlights include the success of makeup removal wipes in 2000, the launch of the Demak'Up Expert range in 2014, and the Demak'Up Cocoon and Sensitive lines in 2015, designed for comfort and ultra-gentle cleansing.

In 2021, Demak'Up introduced the Bio range, featuring 100% organic, unbleached cotton fibers, ensuring both skin and environmental care. By 2022, the entire range was made from natural, unbleached cotton fibers, maintaining the brand’s signature softness and quality. The unbleached cotton makeup pads were even awarded Product of the Year in 2023.

As part of the Essity group, Demak'Up remains focused on sustainability, inclusivity, and continuous innovation, striving to enhance skincare routines while respecting the planet.