Deadwood Studios

Deadwood Studios is a Stockholm-based independent clothing brand that was founded in 2012 by Carl Ollson and Felix von Bahder. The brand emerged from the founders' shared vision of creating a store that reflected their personalities and aesthetics, which led to the opening of their own store that featured a mix of curated vintage items and emerging brands. This store served as the incubator for what would become Deadwood Studios, a brand that stands as an antidote to the perceived ills of the fashion industry.

The brand's ethos is deeply rooted in sustainability and a punk mentality, aiming to challenge and revitalize the world of ethical fashion. Deadwood Studios is known for its commitment to upcycling, turning waste materials into fashionable treasures. The idea for upcycling came naturally to the founders, who initially struggled to find affordable and aesthetically pleasing leather jackets. This challenge sparked the innovative solution of creating their own jackets using vintage garments as raw materials.

Over the years, Deadwood Studios has refined its sourcing and design processes. The brand now utilizes production leftovers, deadstock materials, and factory offcuts to create its collections. A significant portion of leather is discarded during the tanning and cutting process, often due to minor blemishes or as a result of offcuts from garment and furniture production. Deadwood Studios sees value in these discarded materials, using them to craft high-quality leather goods that most brands would overlook.

The brand's collection includes a variety of garments and accessories, all crafted with a focus on sustainability and a rebellious spirit. From the classic biker jacket to innovative designs, Deadwood Studios continues to push boundaries and inspire change within the fashion industry. The brand's approach to sourcing leather and other materials reflects a dedication to reducing waste and promoting a more sustainable future for fashion.

In essence, Deadwood Studios is not just a clothing brand; it's a statement against the conventional, a beacon for sustainability, and a testament to the power of creative thinking and dedication. It stands as a symbol of transformation, proving that with a bit of ingenuity and commitment, the fashion industry can indeed be both stylish and responsible.