About Cuyana
Cuyana: Redefining Fashion with Purpose and Sustainability
Cuyana, founded by the visionary duo Karla and Shilpa a decade ago, stands as a beacon of change in the fashion industry. The brand's mission revolves around providing a "fewer, better" wardrobe, where each piece is crafted with precision and a deep commitment to sustainability.
Sustainability Commitment: Cuyana's dedication to sustainability is a cornerstone of its identity. Going beyond industry norms, the brand proudly achieves a remarkable 90% sell-through rate, surpassing the average of 60-70%. By producing in small batches and aligning production with demand, Cuyana actively prevents overproduction, a pervasive issue in the fashion world. In 2020, the brand set a bold target to have 100% of its assortment made from sustainably-certified materials by the end of 2023. With the recent launch of the updated Travel Case Set and Easy Tote Insert, Cuyana has not only met but exceeded this goal, showcasing a fully sustainable collection made from organic cotton, hemp, and 100% recycled plastics.
Cuyana's commitment extends to its suppliers, ensuring a high degree of ethical conduct and environmental responsibility. Each supplier undergoes independent audits for social compliance or adheres to Cuyana's vendor terms, forming an extended Cuyana family that shares the brand's values.
Craftsmanship and Global Partnerships: Craftsmanship lies at the heart of Cuyana's products, and the brand has gone the extra mile to build close-knit ties with craftsmen and artisans globally. From Ecuador to Peru to Vietnam, these partnerships form the essence of Cuyana's heritage. The Travel Case Set, upgraded with a luxurious leather interior in May 2023, and the Easy Tote Insert, launched in August 2023, embody Cuyana's dedication to timeless design and quality materials.
Design for Longevity and Circular Practices: Cuyana's design philosophy revolves around maximizing wear, challenging the disposable nature of fashion. The intentional design of each product focuses on timelessness, functionality, and versatility. The On Rotation platform serves as a hub for styling inspirations, encouraging customers to continuously rediscover and restyle their wardrobe. In addition, Cuyana's Lean Closet program, established in 2013, is dedicated to giving products a second life, aligning with the brand's "fewer, better" mantra.
To further extend the life of the wardrobe, Cuyana advocates for a culture of care over replacement. The brand's Care Guide encourages customers to repair instead of replacing items, fostering a sustainable mindset. Temporary unavailability of repair and refresh services due to COVID-19 showcases Cuyana's commitment to the safety of its customers and staff.
Forward-Thinking Pledge: Looking ahead, Cuyana pledges to achieve 100% neutral packaging by 2025. The brand's commitment to making all packaging carbon-neutral is evident, with a focus on eliminating plastic and continually improving its environmental impact. Cuyana's forward-thinking approach ensures that its commitment to sustainability transcends every aspect of its operations.
In conclusion, Cuyana isn't just a fashion brand; it's a movement towards conscious consumption. With a harmonious blend of timeless design, high-quality craftsmanship, and an unwavering commitment to sustainability, Cuyana invites individuals to embrace a wardrobe that not only makes a style statement but also leaves a positive impact on the planet.
