Cotton On

Cotton On Group is an Australian retail company, founded by Nigel Austin in 1991. The first store was opened in Geelong, Australia. Over the years, Cotton On has grown to become a global fashion destination with over 1,500 stores across 18 countries. The company employs around 22,000 people and operates eight different brands: Cotton On, Cotton On Kids, Cotton On Body, Factorie, Typo, Rubi, Supré, and Ceres, along with the Cotton On Foundation.

The brand is known for its trendy, affordable, and accessible clothing and accessories. Cotton On Group's design team, based in Australia, oversees the production process from merchandise planning to establishing specifications. Production is outsourced to approximately 850 suppliers and factories globally, with the majority of suppliers located in China, Bangladesh, India, and Australia. The company also works with suppliers in Sri Lanka, Hong Kong, the United States, and other parts of Asia.

Cotton On has made a name for itself not only in the fashion industry but also in community engagement. It is a main sponsor of the Geelong Football Club in the Australian rules football and the AFL Women's league. The company's ethical manifesto states a commitment to building a sustainable and profitable business while having a positive impact on people, communities, and the planet.

However, like many fast fashion brands, Cotton On has faced criticism regarding its environmental impact and labor conditions. The brand has been scrutinized for not publishing sufficient information about its environmental policies, including the reduction of carbon and greenhouse gas emissions, the elimination of hazardous chemicals, and the minimization of textile waste. Concerns have also been raised about the treatment of workers, the payment of a living wage, and the protection of workers from the impacts of COVID-19.

Despite these challenges, Cotton On continues to be a popular choice for consumers looking for fashionable and budget-friendly options. The brand's wide range of products, including clothing, decorative arts, and stationery, caters to a diverse customer base, making fashion more accessible and enjoyable for many.