Citizen Wolf

Introduction: Citizen Wolf is a brand aiming to revolutionize the fashion industry by addressing a significant pain point: fit. Their mission is to create custom-made clothing that perfectly fits each unique body while prioritizing sustainability and ethical practices. Let's delve deeper into what distinguishes Citizen Wolf.

Custom-Made with Magic Fit®: At the core of Citizen Wolf's approach lies their Magic Fit® technology. This system, distilled from over 196 million data points, constructs a mathematical model of the body using only height, weight, and age. With meticulous calibration and boasting 94% accuracy, it ensures a personalized fit tailored to each customer, with the fit remaining available for all future orders.

Sustainable and Circular: Citizen Wolf is dedicated to becoming one of Australia's most sustainable and transparent apparel companies, achieved through several key practices:

Made-to-Order Philosophy: Unlike mass-produced brands that generate excess inventory, Citizen Wolf produces only what they sell, significantly minimizing waste. They recycle offcut fabric waste monthly, crafting their Zero Waste collection instead of sending it to landfill.

Ethical Practices: Proudly holding B Corp and Ethical Clothing Australia certifications, Citizen Wolf ensures fair wages for their staff and complies with the Modern Slavery Act. Their merino wool jersey is certified cruelty-free by the Responsible Wool Standard, sourced solely from non-mulesed Australian sheep.

Local Manufacturing: A remarkable 86% of Citizen Wolf's fabrics are locally sourced in Australia, contributing to a minimal supply chain and reduced carbon emissions. With fabric primarily knitted in Melbourne, every Citizen Wolf garment is sewn in their Sydney factory, which also serves as their shop and is open to the public.

Conclusion: In an era dominated by fast fashion, Citizen Wolf emerges as a catalyst for change. They redefine the production of clothes at scale, emphasizing local manufacturing, ethical practices, and a circular approach. By choosing Citizen Wolf, customers not only receive a perfectly fitting garment but also support a healthier relationship with clothing and the planet.