Cider

Cider is a vibrant and innovative fashion brand that has made a significant impact on the global fashion scene since its inception in 2020. Founded by four friends with a shared vision of creating a brand that embodies happiness in everyday life, Cider has quickly become synonymous with everyday statement pieces that are both stylish and comfortable, allowing individuals to express their unique style boldly and effortlessly.

The brand prides itself on being inclusive and accessible, offering a wide range of sizes from XXS to 4XL, catering to a diverse customer base across more than 130 countries. This commitment to inclusivity is reflected in their approach to fashion, where they strive to create clothes for every mood and personality, ensuring that there is something for everyone, regardless of their body shape or budget.

Cider's design philosophy is not confined to a single location; instead, it draws inspiration from the dynamic street styles of major fashion capitals like New York, Los Angeles, Paris, Shanghai, and Seoul. This global perspective allows Cider to reinterpret styles in a fresh, borderless manner, resulting in a unique fusion of aesthetics that resonates with a modern, connected audience.

Operating on a "smart fashion" model, Cider produces clothing based on real-time customer feedback and insights, ensuring that they only create what their customers truly want. This approach not only reduces waste but also allows the brand to be agile and responsive to the ever-changing fashion landscape.

The founders of Cider, Fenco Lin and Yu Oppel, bring a wealth of experience from their previous roles in the fashion and tech industries. Fenco Lin, a Forbes 30 Under 30 recipient, oversees the creative direction, design, merchandising, customer support, and operations, while Yu Oppel leads the marketing, brand, and content team. Their combined expertise has been instrumental in shaping Cider's identity as a social-first fashion brand.

Cider's headquarters in Los Angeles provides the perfect backdrop for the brand's ethos, where the sunny, carefree atmosphere and diverse culture align perfectly with their emphasis on good vibes and inclusivity. As a result, Cider has established itself as the "happy hour" of your wardrobe, offering pieces that are perfect for fun gatherings with friends or relaxing at home.

In summary, Cider is more than just a fashion brand; it's a celebration of individuality, inclusivity, and the joy of dressing up for every occasion. With its finger on the pulse of contemporary style and a commitment to sustainability and social values, Cider is poised to continue making waves in the fashion world for years to come.