CHAYKRA

CHAYKRA WELLNESS WEAR is a London-based brand that epitomizes the fusion of British elegance with Indian vibrancy. Founded by British Indian sisters, Priya and Divya, CHAYKRA offers a line of yoga clothing that is not only comfortable and stylish but also deeply rooted in the practice's Indian heritage. The brand's name, inspired by the Sanskrit word 'chakra', reflects the seven energy centers in the body, with the addition of 'Y' symbolizing both 'yoga' and 'you'. This is indicative of the brand's focus on balance and self-reflection through yoga. CHAYKRA's commitment to sustainability and ethical practices is evident in its use of fair trade organic cotton and adherence to the highest ethical standards in its production process. The brand's ethos is built around the importance of lifestyle balance and the investment in activities like meditation and yoga for de-stressing. CHAYKRA's clothing is designed to be breathable, super soft, and comfortable, facilitating a truly energizing yoga practice. The brand's identity, described as 'Brindian', is a creative expression that combines classic British style with the colorful vibrancy of India. CHAYKRA's holistic approach extends to ensuring that everyone involved in the production process is valued, fostering a connection between the consumer and the source of their garments. By choosing CHAYKRA, consumers make a statement for sustainable, high-quality, and stylish wellness wear.