Bulgari

Bulgari is a prestigious Italian luxury brand renowned for its distinctive jewelry designs, timepieces, accessories, and fragrances. Sotirios Voulgaris, a Greek silversmith, laid the foundation of Bulgari in Rome in 1884, marking the beginning of a rich heritage that would grow to define Italian excellence and craftsmanship in the world of luxury.

Originally, the brand focused on silverware and decorations before transitioning into designing unique jewelry pieces. The brand drew its inspiration from Greek and Roman art, combining it with Italian Renaissance influences, to create its characteristic bold and vibrant aesthetic. The signature use of colorful gemstones and volume in its designs set Bulgari apart in the fine jewelry world.

In 2011, Bulgari became part of the LVMH Moët Hennessy - Louis Vuitton SE, the world's leading luxury goods conglomerate. Since then, Bulgari has continued to grow, expanding its portfolio to include hotels and resorts, reflecting the brand's commitment to celebrating Italian lifestyle and luxury.

Bulgari is particularly known for its Serpenti collection, a range of jewelry and watches that depict the snake motif, an ancient symbol of eternal youth, rebirth, and transformation. Other iconic collections include B.zero1 and Monete which have captivated global audiences with their innovation and design.

In terms of sustainability, Bulgari, under the LVMH umbrella, adheres to the group's comprehensive environmental strategy, the LIFE (LVMH Initiatives For the Environment) 2020 program. This strategy focuses on key areas including product life cycle, carbon footprint, supply chain management, and biodiversity conservation.

Specifically, Bulgari has demonstrated a commitment to ethical sourcing. It was the first in its sector to stop the use of coral in its jewelry, demonstrating its commitment to biodiversity conservation. The brand also has a partnership with the non-profit organization Save the Children, contributing to the protection and education of vulnerable children worldwide.