Buck Mason

Buck Mason is an American clothing brand that epitomizes the essence of modern American classics with a steadfast commitment to timelessness and quality. Established in 2013 by Sasha Koehn and Erik Allen Ford in Venice, California, the brand has its roots deeply embedded in the laidback, effortless style synonymous with California. The inception of Buck Mason occurred in a modest 350-square-foot garage, where the founders began with locally-made jeans and tees, driven by the simple yet profound goal to create garments that endure the test of time.

From its very beginning, Buck Mason has been unwavering in its dedication to quality craftsmanship. The brand harmoniously blends traditional manufacturing techniques with contemporary technology to forge wardrobe essentials that not only stand out in terms of style but also offer unparalleled ease and comfort. Each piece in the Buck Mason collection is infused with a bit of the founders' spirit, embodying a relaxed and effortless style that looks as good as it feels, which they affectionately term the 'spirit of California'.

The design philosophy at Buck Mason is clear and uncompromising: to craft clothing that outlives trends and generations. By deconstructing and refining the clothing that Americans have worn for generations, Buck Mason has succeeded in creating elevated modern classics that are likely to be reached for time and again. The brand's aim is for their clothing to not just last a lifetime but to remain relevant and stylish through the years.

In its pursuit of excellence, Buck Mason has forged global partnerships with some of the finest factories around the world. These partnerships are a testament to the brand's commitment to innovative technologies and meticulous, hand-crafted quality. Buck Mason's choice in partnerships, both domestic and overseas, is predicated on a standard of quality that ensures fair working conditions and equitable pay, thereby fostering environments that are conducive to creating the best possible clothing at incredibly fair prices.

In 2023, Buck Mason took a significant step in continuing its craftsmanship legacy by forming the Buck Mason Knitting Mill factory at the historic 150-year-old Mohnton Knitting Mills in Berks County, Pennsylvania. This facility, which includes a knitting mill in Shillington and a sewing factory in Mohnton, is a reflection of the brand's dedication to maintaining and reviving traditional garment-making techniques. Amidst the acquisition, Buck Mason made a conscious decision to retain many of the mill’s employees, thus preserving the skilled craftsmanship that is integral to the brand's identity.

Buck Mason's retail presence is as thoughtfully curated as its clothing line. With 27 brick-and-mortar retail locations across the United States, the brand invites customers to experience the quality and style of its products firsthand. These stores are more than just places to shop; they are spaces where customers can immerse themselves in the world of Buck Mason, complete with great neighbors, classic clothes, and the offer of a cold drink to enhance the shopping experience.

The brand has also garnered attention through strategic marketing efforts, including receiving nationwide publicity via GQ when NFL player Tom Brady was photographed wearing a Buck Mason tee for the magazine's 2016 Man of the Year feature. Moreover, in 2023, Buck Mason entered into a collaboration with Eddie Bauer to produce a collection of Responsible Down Standard down-filled jackets, pants, and accessories, further solidifying its position in the market as a purveyor of quality and style.

In summary, Buck Mason stands as a beacon of modern American fashion, offering a range of clothing that is both timeless and contemporary. With a focus on quality, craftsmanship, and the spirit of California, Buck Mason continues to dress the discerning customer who values garments that are not only well-made but also embody a sense of enduring style.