Boyish Jeans: Crafting Sustainable Fashion with a Conscience

Designed in Los Angeles, Boyish Jeans stands at the forefront of sustainable women's denim, embodying a unique blend of vintage aesthetics and modern consciousness. The brand's commitment to ethical and eco-friendly practices shines through every aspect of its creation process.

Sustainable Fabric and Dyeing Processes

At the core of Boyish Jeans' sustainability ethos lies a meticulous selection of fabrics and a true commitment to transparency. The brand's denim undergoes a unique non-toxic process, minimizing its environmental impact. Key elements include:

• DYSTAR INDIGO: Boyish employs reduced indigo from Dystar, significantly reducing sulphates by about 80 percent in its dyeing process.

• Natural Plant-Based Dyes: Choosing plant-based dyes over synthetic alternatives not only enhances the allure of the denim with a variety of captivating colors but also minimizes the hazardous impacts associated with traditional dyeing methods.

• Water Protection: The brand actively recycles water to keep harsh chemicals out of fresh-water streams, collaborating with fabric mills and factories enrolled in the ZDHC Program and the Roadmap to Zero to advance water safety in the textile industry.

• Fewer Dips: Boyish Jeans conserves energy and water resources by dipping fabrics fewer times during production, further contributing to its eco-conscious approach.

Eco-Friendly Fabric Choices

Boyish Jeans is dedicated to sourcing eco-friendly materials that prioritize both style and sustainability. Notable fabric selections include:

• Candiani Denim (Weaving Mill): Renowned for innovation and sustainability, Candiani Denim, situated in the Parco del Ticino Nature Reserve, is a pivotal partner. From water conservation to compostable stretch denim technology, Candiani has consistently set benchmarks for responsible denim production.

• OCS 100 Certified Organic Cotton: Boyish prioritizes the use of organic cotton, ensuring a final product certified for the organic content standard.

• Recycled Cotton: This material, requiring no additional water for production, stands as the most sustainable cotton fiber source according to the Sustainable Apparel Coalition’s Higg Index.

• GRS Recycled Fabrics: The sustainable recycled content of Boyish Jeans' fabric is third-party certified.

• Deadstock Fabrics: By repurposing vintage rolls of fabric that never made the cut, Boyish Jeans saves approximately 10,000 pounds of CO2 emissions annually.

• Tencel™ Lyocell: Boyish embraces Tencel™ for its sustainability. Made from eucalyptus trees that are FSC certified, Tencel™ requires significantly less land and water compared to traditional cotton, thanks to its closed-loop manufacturing process.

• Tencel™ X Refibra Lyocell: Blending recycled cotton with Tencel™, Boyish innovates with a closed-loop Lyocell manufacturing process, preventing cotton scraps from entering landfills.

Durable and Long-Lasting Jeans

Boyish Jeans ensures its products are not only sustainable but also built to last:

• Vintage-Inspired: Drawing inspiration from classic vintage jeans known for their enduring fit and style, Boyish Jeans designs with longevity in mind.

• Long Lifespan: By minimizing plastic fibers and incorporating biodegradable, non-toxic materials like Refibra™, Boyish extends the lifespan of its jeans.

• Recyclable Jeans: The brand's commitment to diverting waste from landfills starts at the design phase, with jeans designed to be recycled into new products at the end of their life.

Ethical Washing and Responsible Finishing

Boyish Jeans prioritizes ethical washing processes, minimizing environmental impact:

• Neutral Enzymes: Utilizing neutral enzymes in cold water by Dystar instead of pumice stone reduces waste and natural resource usage.

• Cold Water Washing: Boyish Jeans not only washes its denim in cold water but recommends consumers do the same.

• Laser Machine Finishing: With laser machines from Jeanlogia and VAV Technologies, Boyish maximizes water and energy efficiency, reduces chemicals, and ensures safety.

• Ozone Wash: The brand employs triple-molecule Oxygen (O3) for "bleaching" in its Ozone Wash, eliminating the need for hypo-chloride bleach.

• Faux Stone Wash: Boyish avoids the environmental impact of traditional stone washing by using faux stones that generate zero waste.

• No PP (Potassium Permanganate): Instead of PP, Boyish Jeans uses a natural enzyme made by Nearchimica, saving water and eliminating the need for PP neutralizing processes.

Third-Party Certifications and Commitment to Safety

Boyish Jeans takes third-party certifications seriously, ensuring that consumers can trust the safety and sustainability of their clothing:

• The brand backs up nearly every sustainable improvement with third-party certifications, holding itself to a truly sustainable standard while building consumer trust.

Zero Waste and Circular Economy Initiatives

Boyish Jeans doesn't just stop at sustainable production; it goes the extra mile in minimizing waste:

• Circular Economy: As part of The Jeans Redesign project from the Ellen MacArthur Foundation, Boyish Jeans creates durable jeans made with recyclable, traceable materials and minimal pollution.

• Recycled Cuttings: Boyish recycles all cutting waste, incorporating some back into new fabrics and recycling the rest for industrial uses.

• Closed-Loop Tech: Utilizing the closed-loop technology of Re:Newcell, Boyish recycles all its stretch fabrics.

• Recycled Packaging: From hang tags made with recycled paper to recycled metal in buttons and rivets, Boyish ensures that every detail aligns with its commitment to sustainability.

• Plant-Based Shipping Bags: The brand ships products in 100 percent compostable shipping bags, breaking down in less than a year compared to traditional polybags that take up to 200 years or more to decompose.

People-Centric Approach and Ethical Manufacturing

Boyish Jeans not only prioritizes the environment but also ensures ethical treatment of its workers:

• Code of Conduct: All suppliers must sign Boyish Jeans' Code of Conduct before establishing a working relationship.

• Honest Wages: Factories associated with Boyish pay wages exceeding the minimum wage, with a commitment to achieving 100% living wages.

• In-Person Visits and Third-Party Audits: Annual trips to factories and farms, along with third-party audits, ensure adherence to high social responsibility and environmental standards.

• Transparent Supply Chain: Boyish keeps its supply chain smart, simple, and transparent, using nearby facilities to minimize carbon emissions from transport.

• GOTS Certified Facilities: Mills and laundries associated with Boyish Jeans are certified by GOTS, ensuring high organic textile and chemical standards.

• Regionally Close Production: The brand's production remains geographically limited, primarily in Turkey, fostering a transparent and environmentally conscious supply chain.

In essence, Boyish Jeans epitomizes the harmonious intersection of style and sustainability, crafting denim that not only makes a fashion statement but also carries a profound commitment to the planet and its people. Through meticulous choices in materials, transparent processes, and a dedication to ethical practices, Boyish Jeans redefines fashion with a conscience. Sustainable never looked so good.