born2be

Introduction

Born2be is a fashion brand that emerged from the creative vision of founders who sought to redefine contemporary style. With a strong emphasis on inclusivity and accessibility, the founders envisioned a label that caters to a diverse audience, encouraging self-expression through fashion. Their journey began with an intention to fill the gap in the market for trendy yet affordable clothing that resonates with individual tastes, allowing everyone to feel confident and stylish.

The philosophy behind Born2be revolves around the idea that fashion should be an extension of oneself, promoting empowerment and authenticity. The brand strives to create pieces that are versatile and easy to wear, fostering a sense of freedom for individuals to mix and match according to their preferences. This ethos is reflected in their commitment to sustainability, as they seek to implement eco-friendly practices throughout their supply chain, appealing to consumers who value ethical fashion choices.

What sets Born2be apart in the competitive fashion landscape is its ability to balance modern trends with a sense of timelessness. The brand is known for its keen eye for detail and quality, resulting in collections that offer something for everyone. Their constant innovation and engagement with their community through social media further solidify their unique identity as a brand that listens to its customers while remaining true to its core values.

Signature Products

Born2be products play a vital role in defining the brand's identity, showcasing its commitment to style, quality, and accessibility. Each collection is thoughtfully designed, reflecting current trends while also offering timeless options for consumers.

• Casual Chic Collection : A blend of comfort and style with everyday wear pieces featuring soft fabrics and trendy cuts.
• Eco-Friendly Line : A selection of sustainable clothing made from responsibly sourced materials, embodying the brand's commitment to sustainability.
• Footwear Range : Stylish yet practical shoes designed for versatility, suitable for various occasions without sacrificing comfort.
• Accessories Line : Trendy bags and jewelry that enhance any outfit, allowing for individual expression and creativity.

Materials and Ingredients Used by born2be

• Cotton : Cotton is a natural fiber known for its softness, breathability, and absorbency. The brand uses cotton in its apparel to provide comfort and ease of wear, catering to customers seeking everyday casual styles that are gentle on the skin.
• Polyester : Polyester is a synthetic fiber that offers durability and resistance to wrinkles and shrinking. Born2be utilizes polyester in various items for its long-lasting quality and ability to maintain vibrant colors, making it ideal for fashion-forward designs.
• Lace : Lace is an intricate fabric often associated with elegance and femininity. The brand incorporates lace into certain collections to add a delicate and romantic touch, enhancing the visual appeal of dresses and tops suitable for special occasions.
• Metal : Metal serves as a robust and stylish element in accessories and embellishments. Born2be employs metal in items like jewelry and decorative hardware to provide a modern aesthetic and longevity, contributing to a chic finish in their offerings.
• Fur : Fur, whether real or faux, is often used for its luxurious feel and warmth. The brand integrates fur in select outerwear and accessories to create a sense of opulence while ensuring that the pieces remain fashionable for colder seasons.
• Suede : Suede is a type of leather with a soft, napped finish. Born2be utilizes suede in shoes and bags to give a sophisticated appearance and a tactile experience, appealing to customers who appreciate a blend of style and comfort in their footwear and accessories.

Things to Keep in Mind When Buying From born2be

These issues are related to the supply chain of the brand and need to be taken into consideration:

Water Consumption:

The cultivation of cotton is highly water-intensive. It has been documented that producing just one cotton shirt can consume up to 2,700 liters of freshwater, which is enough for one person to drink for 2.5 years. Water intensive practices in textile production can severely impact local water availability in arid regions, contributing to water scarcity for both people and other agricultural needs.

Pesticide Use:

Cotton production utilizes a significant amount of pesticides to maintain crop yields, which not only affects soil health but also causes pollution in water bodies through runoff. The heavy reliance on chemicals can lead to pesticide-resistant pests as well as health issues for farm workers exposed to these substances over long periods.

Non-biodegradability (and Plastic Pollution):

Materials like polyester, nylon, and acrylic are derived from petroleum and are not biodegradable, contributing to the massive waste problem faced by the textile industry. Additionally, these materials shed microplastics during washing, which then enter water systems, impacting marine life and even entering the human food chain.

Fossil Fuel Dependence:

Synthetic materials such as polyester and nylon rely heavily on fossil fuels for their production. This not only contributes to the depletion of non-renewable resources but also results in considerable greenhouse gas emissions, contributing to global climate change.

Chemical Processing:

The use of chemicals in creating materials like lace, suede, and leather is significant. These processes can release harmful pollutants into water systems. In leather tanning, for instance, barks or chromium salts (in chrome tanning) are used, which, if not managed properly, can lead to health hazards for workers and nearby communities and environmental devastation in terms of soil and water pollution.

Animal Welfare:

The use of materials derived from animals, such as fur, wool, and leather, raises concerns about animal welfare. The fashion industry's demand for these materials can encourage practices that harm animals, such as the poor treatment of sheep in wool production or the conditions in which animals are raised for leather or fur.

Deforestation:

Viscose is derived from plant cellulose, often sourced from trees. The production can contribute to deforestation if not sustainably managed. Forests act as vital carbon sinks, meaning that their destruction can contribute significantly to carbon emissions and the loss of biodiversity.

Labor Issues:

Cotton and other natural fibers are often grown in developing countries, where labor laws can be lax. Workers may face poor working conditions, low wages, and limited rights, posing significant social sustainability issues.

Each of these issues highlights a critical area within a brand's supply chain that requires careful management to promote sustainable practices. While no single solution can address all these challenges, a combination of innovative material sourcing, stringent environmental standards, and fair labor practices can significantly mitigate the negative impacts.