About Bloomchic
BloomChic is a digital-first fashion brand that focuses on re-imagining the options for women sizes 10-30. Founded in 2021, it exists to empower mid- and plus-size women worldwide with unprecedented access to style, comfort, and choice.
Centric Design Solutions: BloomChic re-imagines how clothes fit on mid- and plus-size bodies by committing to the basics: mastering the fundamentals of sizing, comfort, and functionality. Recognizing that this foundational aspect remains unsolved, BloomChic takes an empathetic design philosophy. It understands, respects, and centers the mid- and plus-size woman and her body at every step. The result? More than just larger sizes; each product is a solution tailored to the unique needs of customers, designed with their experience in mind. Quality, attention to detail, and a profound sense of safety and belonging are central to the brand's ethos.
Styles that Celebrate You: BloomChic's designs go beyond mere metrics around sizing, shape, and proportions. They embrace "fit for her" as a guiding philosophy, re-imagining options and celebrating each woman's identity and journey. Beyond the physical, the mission is to make her feel confident, included, and valued. The brand offers an unprecedented selection of quality styles and designs, recognizing that style and self-expression aren't "one size fits all." Diverse collections cater to women across all ages and life stages, empowering them with an array of choices that authentically mirror their personal style.
Breaking Boundaries: Re-Imagining means fundamentally changing how fashion is approached and understood. BloomChic challenges entrenched norms of sizing that have long marginalized certain body types. By questioning and redefining beauty standards, the brand strives to create a fashion landscape where diversity—in all forms, not just size—is acknowledged and celebrated. The designs don't merely accommodate; they flatter, empower, and inspire. Love, passion, and innovation infuse every piece. BloomChic believes that fashion can be a powerful tool for empowerment, giving voice and visibility to customers. The goal? A world where every body is celebrated and empowered, regardless of shape or size. Authenticity, inclusivity, and celebrating uniqueness drive BloomChic's mission .
