Bite

BITE (By Independent Thinkers for Environmental Progress), founded in 2016 by Veronika Kant and William Lundgren, stands as a beacon of sustainable luxury in the fashion industry. Rooted in the founders' childhood experiences in northern Sweden, BITE emerged from a deep reverence for the natural world and a commitment to challenging the status quo.

Sustainability is at the heart of BITE's mission, shaping every facet of the brand's identity. The BITE material guide exemplifies a meticulous commitment to eco-friendly practices. By restricting themselves to fibers adhering to strict standards, including organic silk, wool, cotton, and recycled materials, BITE ensures that each collection surpasses 98% adherence to their sustainability criteria. The brand's vision of sustainability goes beyond industry norms, striving for 100% adherence, with the remaining 2% attributed to challenges in replacing certain fibers with recycled alternatives.

BITE envisions a world where time and space align with a more human scale. This vision materializes through luxury products crafted with care, precision, and a profound spirit. The brand seeks to create an exquisite universe that evokes desire today and promises joie de vivre for tomorrow. The pursuit of the exquisitely made forms the cornerstone of BITE's approach to sustainability, viewing it not as a task to finish but as a north star guiding every creative decision, supplier audit, and material choice. For BITE, sustainability is about making life more beautiful, fostering well-being, and nurturing a deep desire to let all life thrive.

In the BITE Atelier, located in Gothenburg and Stockholm, a team of curious minds takes a non-conformist approach to design. Creative challenges and unforeseen resolutions shape the process, ensuring that each BITE collection reflects a distinct mode of expressive minimalism. These are clothes created to be worn across seasons and for years to come, defying ephemeral trends with a self-assured timelessness. BITE clothes adapt to the needs of modern women, from dinners to meetings, commutes to weekends away, echoing feminine strength with a sense of soft power.

BITE's commitment to authenticity and sustainability forms the core of its identity, promising not just fashion, but a journey into a world where beauty, craftsmanship, and care converge.