About Birkenstock
Birkenstock: Crafting Sustainable Footwear Excellence
Birkenstock, a stalwart in the footwear industry with an illustrious history dating back to 1774, stands as a beacon of sustainability in a world dominated by fleeting fashion trends. The brand's commitment to environmental responsibility is not a mere marketing strategy but an intrinsic part of its corporate ethos.
Two and a Half Centuries of Heritage
With over two and a half centuries of experience, Birkenstock has solidified its position as a global brand rooted in German craftsmanship. Operating as the largest employer in the German footwear industry, Birkenstock boasts a vertically integrated production model, manufacturing all footbeds in Germany. Over 95% of products are crafted in the company's own production sites, ensuring meticulous control over quality and sustainability.
The Inventor of the Footbed
Birkenstock's journey is marked by innovation, particularly its pioneering invention of the footbed – a revolutionary concept that shaped an entirely new market. This unique, anatomically shaped footbed is not only a testament to the brand's ingenuity but a central theme guiding all aspects of its operations. Birkenstock products are synonymous with excellent comfort, high functionality, and extraordinary quality, differentiating them from the inundation of cheap, mass-produced alternatives.
Material Excellence and Sustainability
Leather Craftsmanship
Birkenstock's dedication to sustainability is evident in its choice of materials. High-quality leather, carefully selected textiles, and synthetic/blended fabrics undergo stringent scrutiny to ensure skin-friendliness and responsibility. The brand's leather offerings include full grain leathers, oiled leather, and nubuck leather. These materials, known for their durability, breathability, and adaptability to foot shape, are sourced responsibly.
Synthetic Alternatives - Birko-Flor®
Birkenstock embraces innovation with Birko-Flor®, a skin-friendly, tear-resistant, and easy-care synthetic material. Whether in its classic form or emulating the look and feel of nubuck leather or boasting a patent finish, Birko-Flor® represents the brand's commitment to providing sustainable alternatives without compromising on quality.
Textile Prowess
Birkenstock integrates highly durable and skin-friendly textile materials into its offerings. Linen/canvas, microfiber (vegan), and wool felt – each carefully selected for its specific qualities – showcase the brand's commitment to catering to diverse consumer preferences while upholding stringent sustainability standards.
Birkenstock's Sustainable Practices
Natural Cork – A Renewable Marvel
At the heart of Birkenstock's sustainable journey is natural cork, a remarkable raw material offering high elasticity, outstanding cushioning, and excellent heat and sound insulation. Harvested from cork oak, the bark is carefully stripped every seven to nine years, allowing the tree to thrive. This process ensures a continuous supply of cork without harm to the environment. The brand's meticulous approach extends to the hygienic processing of cork, making it a vital component in the production of footbeds.
Water-Based Adhesives
Birkenstock's commitment to environmental responsibility is exemplified by its use of water-soluble and solvent-free adhesives. As one of the first shoe manufacturers to adopt these eco-friendly adhesives, the brand significantly reduces its environmental footprint, showcasing its dedication to cleaner manufacturing processes.
Natural Latex and Jute - Renewable Allies
Natural latex, obtained from rubber trees, serves as a primary binding agent in Birkenstock's footbeds. The latex collection process, starting when trees mature at six years old, ensures a consistent supply without depleting resources. This delicate natural material not only has superior properties but also contributes to a better energy balance compared to synthetic alternatives. Further, jute, a renewable resource, provides additional stabilization to the cork and latex core of the footbed, adding another layer to the brand's sustainability narrative.
Birkenstock's Global Footprint
As a global player since the 1970s, Birkenstock's products are now available in over 100 countries across all continents. The brand's headquarters in Linz am Rhein and sales offices worldwide reflect a commitment to delivering sustainable footwear solutions on a global scale.
Birkenstock's journey from natural to vegan materials signifies a conscientious shift in the footwear industry. By marrying tradition with innovation, the brand continues to set the standard for sustainable practices, proving that comfort, style, and environmental responsibility can coexist harmoniously.