About BIJIN

  1. Bijin Cosmétiques:

    • Bijin Cosmétiques is a brand that specializes in natural cosmetics and skincare products. Here are some key points about this brand:
      • Philosophy: Bijin focuses on creating clean and green skincare products using natural ingredients. Their formulations draw inspiration from ancient Japanese beauty rituals.
      • Product Range:
        • Bijin Bébé: This line offers the cleanest and greenest baby care products. Their 3-in-1 powder for babies is 100% plant-based and organic, packaged in an eco-friendly refillable cardboard container.
        • Facial Concentrate: The Getto and Ashitaba Youth Concentrate Oil is a popular product. It combines the benefits of these superfoods to promote youthful skin.
        • Solid Perfume: The KO Solid Perfume is certified organic and comes in a convenient solid form.
        • Detox Products: Bijin offers a selection of products for internal and external detoxification.
        • Charcoal Filters: They have portable charcoal filters for water purification.
        • Charcoal Skincare: The Takesumi 2-in-1 Face Cleansing Powder and Mask contains activated charcoal.
      • Ethical Practices:
        • Vegan: All products are vegan and cruelty-free.
        • Natural: Ingredients are 100% natural, and formulas are plant-based.
        • Sustainable Packaging: Their packaging is zero-waste, reusable, and recyclable.
        • Compostable Charcoal: Used charcoal can be recycled as plant fertilizer or compost.
      • Website: You can explore their products on the Bijin website.
  2. Toyobijin Sake:

    • Toyobijin is a sake brand produced by Sumikawa Shuzo, a brewery located in Hagi City, Yamaguchi Prefecture, Japan. Here's what you need to know:
      • History:
        • Founded in 1921 by the Sumikawa family, who were rice wholesalers.
        • The brand name ""Toyo Bijin"" (meaning ""Eastern Beauty"") was chosen in memory of the founder's late wife.
      • Brewing Philosophy:
        • Toyobijin creates a symphony of flavors using local ingredients: rice, water, and the people of the Hagi area.
        • They focus on purity, emphasizing the usual over the unusual.
        • Their sake aims to resonate with Japanese DNA, with roundness, sweetness, and umami.
      • Challenges and Recovery:
        • In 2013, torrential rain caused devastating damage to the brewery.
        • More than 1,500 people joined restoration efforts, leading to a miraculous recovery.
        • In 2014, they built a new three-story brewery equipped with modern technology.
      • Head Brewer: Takafumi Sumikawa, the fourth-generation toji, played a crucial role in the brewery's resilience.
      • Website: For more information, visit the Toyobijin website.
  3. Nanbu Bijin Sake Brewery:

    • Nanbu Bijin is a renowned sake brewery known for its commitment to quality and the Nanbu brewing style. Here are the highlights:
      • Awards and Style:
        • Nanbu Bijin has won numerous industry awards.
        • They represent the famous Nanbu brewing style.
      • History:
        • Founded in Hachinohe, Aomori Prefecture.
        • Their sake resonates with Japanese DNA, emphasizing roundness, sweetness, and umami.
      • Head Brewer: Takafumi Sumikawa (yes, the same name as the Toyobijin brewer) is the fourth head brewer.
      • Sales Expansion: They rented an overnight bus to transport sake and introduced tasting sessions in Tokyo restaurants.
      • 100th Anniversary: Nanbu Bijin celebrated its 100th anniversary in 2021.
      • Website: Explore more about Nanbu Bijin on The Japanese Bar website.

These three Bijin brands offer unique products and experiences, whether it's natural cosmetics, sake, or traditional Japanese craftsmanship. Each brand reflects a commitment to quality, tradition, and innovation.