Bhumi

Bhumi is an Australian brand that has established itself as a leader in sustainable and ethical textiles. Founded by Vinita Baravkar, the brand's name, Bhumi, is derived from Sanskrit and translates to 'Mother Earth', reflecting its deep-rooted commitment to environmental stewardship and social responsibility. The inspiration behind the name is a nod to the ancient and sacred ways of living in harmony with the Earth, a philosophy that is central to the brand's ethos.

The brand offers a range of products made from GOTS certified organic cotton and linen, spanning categories such as bedding, bath, basics, sleepwear, and apparel. Bhumi's commitment to sustainability is evident in every aspect of its operations, from the use of environmentally friendly materials to ensuring Fairtrade certified working conditions for its workers. The brand also offsets the carbon footprint associated with the production and transportation of its products, further solidifying its dedication to minimizing environmental impact.

Vinita Baravkar's journey to founding Bhumi was influenced by her experiences in health and public health, particularly during her time working and traveling in developing countries. Witnessing the detrimental effects of the textile industry on communities and the environment, she was compelled to address these issues and create a brand that would have a positive impact on both the planet and humanity. Alongside her husband Dushyant, who brought a strong financial and commercial background, they launched Bhumi with the vision of offering consumers high-quality, sustainable alternatives to conventional textile products.

Since its inception, Bhumi has faced challenges typical of a family-run business, such as navigating the transition from healthcare to retail and marketing, and dealing with the prevalence of greenwashing in the industry. However, these challenges have also provided valuable learning opportunities, allowing the founders to gain a comprehensive understanding of their business and the market.

Today, Bhumi stands as a testament to the possibility of creating a successful brand that does not compromise on its values. It serves as an example of how businesses can thrive while contributing positively to society and the environment, encouraging consumers to make conscious choices that align with the well-being of our planet. Bhumi's story is one of passion, perseverance, and the power of a vision that seeks to make the world a better place, one product at a time.