About Better World Fashion
Better World Fashion is a pioneering brand in the sustainable fashion industry, known for its commitment to circular fashion principles and environmental responsibility. Founded in Denmark, the company has made a significant impact by transforming the way we think about fashion consumption and production.
The brand's philosophy is rooted in the idea of circular fashion, which emphasizes the reuse and recycling of materials to create new products. Better World Fashion takes this concept to heart by producing high-quality items that are made from 98% upcycled materials. The materials they use include used leather, discarded plastic bottles, old suspenders, and recycled wood and metal. These materials are meticulously transformed into modern leather jackets, bags, aprons, and other products, each carrying the unique history and patina of their previous lives.
One of the most distinctive features of Better World Fashion is the individuality of its products. Unlike mass-produced items, each piece from Better World Fashion has its own story, with colors, patina, and sometimes even details like stitches and pockets that are carried over from former uses. This not only gives each product a unique aesthetic but also a compelling narrative that resonates with environmentally conscious consumers.
In addition to its sustainable production practices, Better World Fashion has also innovated in the area of consumption. The brand offers a rental subscription option for all their products, allowing customers the flexibility to change their style over time. For example, a jacket can be leased for a minimum of four months, after which customers can choose to select a new jacket and return the old one. This model not only keeps materials in use longer but also encourages a more sustainable approach to fashion.
Furthermore, Better World Fashion provides an unlimited buy-back guarantee for their products. Customers can return their used items and receive a 50% discount on any new product in the same price category. This ensures that the materials can be repurposed into new products, thus continuing the cycle of reuse.
The production process at Better World Fashion is also noteworthy for its environmental benefits. The company does not use chemicals or water in the cleansing of the leather, opting instead for a natural process involving sawdust. A life cycle assessment study conducted by Aalborg University found that compared to a leather jacket made from virgin materials, a Better World Fashion jacket saves significant amounts of water, carbon dioxide, waste, and chemicals.
In summary, Better World Fashion stands out as a brand that not only offers stylish and high-quality products but also champions sustainability and ethical production. By focusing on upcycled materials, offering flexible consumption options, and ensuring the longevity of their products, Better World Fashion is making a positive impact on the fashion industry and the environment.
