AWARE by VERO MODA

Introduction

The brand AWARE by VERO MODA was founded with a vision to create fashion that aligns with sustainability and ethical practices. As a part of the larger VERO MODA family, AWARE inherits the commitment to quality and trendy designs while placing an emphasis on responsible sourcing and production methods. The founders, driven by a passion for both style and sustainability, recognized a growing need within the fashion industry for more environmentally friendly options and sought to address this challenge through their innovative designs and concepts.

AWARE's philosophy centers around the idea of mindful consumption and promoting a circular economy. The brand aims to provide customers with fashionable pieces that not only look good but are also made with consideration for the planet. This encompasses the use of sustainable materials, recycling initiatives, and a dedication to transparent production processes. AWARE fosters a sense of community, encouraging consumers to make thoughtful choices while embracing their personal style, ultimately aiming to inspire a movement towards more responsible fashion.

What makes AWARE truly special is its ability to blend contemporary design with sustainability, gaining attention not only for its stylish offerings but also for its commitment to ethical practices. The brand stands out by incorporating storytelling into its collections, allowing consumers to connect with each piece on a deeper level. By bridging the gap between fashion and environmental consciousness, AWARE cultivates a space where trendy aesthetics and altruistic values coexist harmoniously. This unique approach resonates with a growing demographic of fashion-savvy individuals who prioritize eco-consciousness in their purchasing choices.

Signature Products

AWARE's product line reflects its dedication to sustainability without compromising style. Each piece serves as a testament to the brand's principles of ethical fashion and innovative design.

• Recycled Fiber Sweater : A cozy, stylish sweater made from recycled materials that provides warmth while reducing environmental impact.
• Organic Cotton Tee : A classic fitted tee crafted from organic cotton, promoting sustainable farming practices with every wear.
• Upcycled Denim Jacket : A versatile jacket made from upcycled denim, highlighting the brand's commitment to reducing waste in the fashion industry.
• Vegan Leather Bag : A chic handbag made from vegan leather, offering a cruelty-free alternative that does not sacrifice style for ethics.

Materials and Ingredients Used by AWARE by VERO MODA

• Recycled Polyester : This ingredient is made from post-consumer plastic waste, including bottles and packaging. AWARE by VERO MODA uses it to create various garments, supporting environmental sustainability by reducing reliance on virgin polyester and minimizing landfill waste.
• Recycled Nylon : Similar to recycled polyester, this ingredient is derived from discarded nylon items and industrial waste. It is incorporated into activewear and outerwear, promoting a circular economy and lowering the brand's carbon footprint.
• Wool : A natural fiber sourced from sheep, wool offers excellent insulation, breathability, and moisture-wicking properties. AWARE by VERO MODA utilizes this ingredient in knitwear and outer garments, enhancing comfort and thermal regulation for wearers.
• Elastane : A synthetic fiber known for its exceptional stretch and recovery properties. It is blended with other materials in activewear and casual clothing, providing flexibility and comfort, allowing for ease of movement in various styles.
• LENZING™ ECOVERO™ : This ingredient is derived from sustainable wood sources and produced in an environmentally responsible process. It is used in the brand's dresses and blouses to deliver a lightweight, soft feel while aligning with the commitment to sustainability.

Things to Keep in Mind When Buying From AWARE by VERO MODA

Sustainability and environmental issues are integral to the supply chain of AWARE by VERO MODA and must be considered to ensure responsible practices.

Microplastic Pollution:

Microplastic pollution is a significant concern associated with the use of recycled polyester. As garments made from this material are washed, tiny plastic fibers shed and enter waterways, eventually reaching oceans. This pollution is detrimental to marine life, as these microplastics are easily ingested by marine organisms. Studies have shown that microplastics can accumulate in the food chain, potentially affecting human health as larger marine animals, and seafood consumers may ingest them. The persistent nature of microplastics means that they have long-term environmental implications.

Energy Consumption:

The energy consumption issue arises from various synthetic materials, notably recycled polyester and elastane. The production and recycling processes involve energy-intensive manufacturing, contributing to carbon emissions and increasing the carbon footprint of clothing items. For instance, the high temperatures required to melt down plastics during recycling use extensive energy. Similarly, spinning and heating processes in manufacturing elastane consume a significant amount of energy. This factor contributes to the broader environmental issue of climate change through elevated emissions.

Chemical Processing:

Chemical processing is associated with materials like recycled polyester, elastane, and LENZING™ ECOVERO™. In recycled polyester, chemicals are used to break down plastics, while elastane production involves numerous chemicals to achieve its stretch properties. The LENZING™ ECOVERO™ process involves chemical solutions to convert wood pulp into fibers. These processes can lead to toxic effluent discharge, contaminating water sources and posing health risks to local communities. Additionally, improper chemical management can lead to environmental contamination and biodiversity loss in nearby ecosystems.

Animal Welfare Concerns:

Wool production raises animal welfare issues due to the treatment of sheep. Practices like mulesing—removing strips of skin from around the tail of sheep to prevent flystrike—are controversial due to their potential to cause pain and distress to animals. Ensure good welfare practices and obtaining wool from suppliers adhering to ethical standards is crucial to minimizing this issue. Poor animal welfare not only raises ethical concerns but can also lead to consumer backlash and reputational damage.

Water Consumption:

Water consumption is a key issue for both organic and conventional cotton, although to differing extents. Growing cotton is water-intensive and strains water resources in regions where the crop is cultivated, often exacerbating local water scarcity issues. For example, cotton farming in areas like the Central Asia region has contributed to the shrinking of the Aral Sea, severely affecting the local ecology and communities. While organic cotton aims to use less water, concerns persist, emphasizing the importance of sourcing from water-efficient and sustainable farms.

Land Use Impact:

Both wool and organic cotton production can contribute to land use challenges. Wool farming requires large areas of land for grazing, which may lead to habitat destruction or alteration of natural ecosystems. Similarly, organic cotton farming needs significant agricultural land, potentially leading to deforestation or displacement of native vegetation. Land use changes can undermine biodiversity and disrupt ecosystems, leading to broader environmental impacts such as soil erosion and reduced carbon sequestration.

Overall, addressing these issues is pivotal in enhancing the sustainability of the fashion supply chain and mitigating adverse environmental and social impacts.