ASICS

Introduction

ASICS is a renowned athletic brand deeply rooted in its Japanese heritage. Founded in 1949 by Kihachiro Onitsuka, the company initially started as Onitsuka Co. Ltd. with a focus on basketball shoes. The brand was later rebranded to ASICS in 1977, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano," which translates to "Healthy Soul in a Healthy Body." This guiding philosophy emphasizes the importance of physical fitness and mental well-being, reflecting the brand's commitment to promoting a balanced lifestyle.

The core philosophy of ASICS is centered around the belief that movement contributes to a healthier and more fulfilling life. This ethos manifests in their approach to product development, which combines advanced technology with a deep understanding of biomechanics and the demands of athletes. By continuously innovating and refining their designs, ASICS aims to support runners and athletes at all levels, empowering them to realize their potential. Furthermore, the brand is committed to sustainability, striving to minimize environmental impact while fostering community engagement through sports initiatives.

What sets ASICS apart is its relentless pursuit of excellence in performance and comfort. The brand is known for its cutting-edge technologies, such as GEL cushioning and FlyteFoam, which provide superior shock absorption and lightweight responsiveness. ASICS also invests significantly in research to analyze human motion, ensuring their footwear is tailored for optimal support and injury prevention. This dedication to innovation and athlete-focused design has earned ASICS a dedicated following among professional and amateur athletes alike.

Signature Products

ASICS products are a reflection of the brand's commitment to performance and innovation, designed to cater to athletes' diverse needs.

• GEL-Kayano : A running shoe known for its superior cushioning and stability, perfect for long-distance runners.
• GEL-Nimbus : Famous for its plush comfort and responsive cushioning, making it ideal for runners seeking a smooth ride.
• GT-2000 : A versatile running shoe that provides exceptional support and comfort, suitable for a variety of running styles.
• ASICS Metaracer : Designed for performance on race day, featuring lightweight construction and propulsion technology for speed.
• ASICS Gel-Qtico : Offers multi-sport versatility while ensuring quality support and comfort for athletes of all kinds.

Materials and Ingredients Used by ASICS

• Polyester : Polyester is a synthetic fabric made from petroleum-based products. It is used by ASICS in many of their athletic apparel and footwear due to its durability, moisture-wicking properties, and ability to dry quickly. This choice helps enhance performance by keeping athletes dry and comfortable during exercise.
• Cotton : Cotton is a natural fiber that is soft, breathable, and comfortable against the skin. ASICS incorporates cotton into certain apparel items for added comfort and casual wear appeal. The use of cotton also makes these products versatile for both athletic and everyday use.
• Leather : Leather is a durable and luxurious material that is often used in high-performance footwear. ASICS uses leather in some of their shoes for back support and style, providing a premium look while maintaining functionality suited for various sports.
• Recycled Polyester : Recycled polyester is derived from post-consumer plastic waste, making it an eco-friendly alternative to virgin polyester. ASICS employs recycled polyester in select products to reduce environmental impact while providing the same benefits of durability and moisture management, aligning with a growing trend in sustainable fashion.

Things to Keep in Mind When Buying From ASICS

These issues are related to the supply chain of ASICS and need to be taken into consideration:

Greenhouse Gas Emissions:

The production of synthetic fibers such as polyester and nylon is energy-intensive and involves the emission of greenhouse gases (GHGs). For instance, polyester production emits a significant amount of carbon dioxide due to its reliance on petrochemical processes. Similarly, the production of nylon releases nitrous oxide, a potent greenhouse gas 300 times more effective at trapping heat in the atmosphere than carbon dioxide. These emissions contribute to global climate change, exacerbating adverse environmental impacts worldwide.

Microplastic Pollution:

Both polyester and nylon shed microplastics during their lifecycle, particularly when washed. These tiny plastic particles are nearly impossible to filter out at wastewater treatment plants and often end up in oceans, posing a significant threat to marine life. For example, fish and other marine creatures ingest these particles, which can lead to physical harm and toxicity. This not only affects wildlife but also the human food chain, as these contaminated marine organisms are consumed by people.

Water Consumption:

Cotton is notorious for its high water usage. Producing just one kilogram of cotton can consume up to 20,000 liters of water, which is particularly alarming in water-scarce regions. For instance, the Aral Sea in Central Asia has almost dried up due to the diversion of rivers for cotton irrigation. This has caused severe socio-economic issues, such as the collapse of local fisheries and increased health problems due to dust storms from the dried-up seabed.

Pesticide Use:

Conventional cotton farming utilizes large amounts of pesticides, responsible for about 16% of the world's pesticide use. These chemicals can lead to soil and water contamination, posing risks to local ecosystems and human health. For example, communities in cotton-growing regions often suffer from pesticide-related illnesses, and the biodiversity of the area can be significantly impacted, leading to the decline of non-target species.

Deforestation:

The demand for raw materials like rubber and leather can drive deforestation. Forests in countries like Brazil are often cleared to create pastureland for cattle (leather) or to establish rubber plantations. This deforestation results in habitat loss for countless species, increases carbon dioxide levels in the atmosphere, and disrupts local communities that rely on forests for their livelihoods.

Water Pollution from Tanning:

Leather tanning is a chemically-intensive process that can lead to significant water pollution. Tanneries often discharge effluent containing heavy metals like chromium, which can contaminate local waterways. Communities in places like Kanpur, India, face severe health impacts due to polluted water supplies, and the local ecosystems are also compromised, affecting both terrestrial and aquatic life.

Non-biodegradability:

Materials like EVA foam and polyurethane do not decompose naturally in the environment, leading to persistent waste in landfills and oceans. This non-biodegradability poses long-term environmental challenges, as these materials can remain for hundreds of years, slowly breaking down into microplastics that further contribute to pollution issues.

Toxic Chemical Release:

The manufacturing processes for materials like polyurethane and spandex often involve toxic chemicals that can be harmful to both workers and the environment. For instance, the production of polyurethane involves isocyanates, which are highly reactive chemicals that can cause respiratory issues and other health problems for workers if not properly managed. These chemicals can also contaminate local water sources, impacting broader ecosystems.

By understanding these material-related sustainability issues, ASICS can better address the environmental and socio-economic impacts associated with their supply chain and seek sustainable alternatives and improvements.