Anekdot

Anekdot is a sustainable underwear and swimwear brand from Berlin. Founded by Sofia, a Swedish designer, Anekdot aims to create high quality lingerie and bikinis that are comfortable, stylish, and eco-friendly.

Anekdot is committed to sustainability in every aspect of its business. From sourcing to production, Anekdot uses recycled and surplus materials that would otherwise go to waste. Anekdot also minimizes its environmental impact by using natural dyes, biodegradable packaging, and carbon-neutral shipping.

Some of the sustainable materials that Anekdot uses are organic cotton, silk, bamboo, lace, and mesh. These materials are sourced from local suppliers or from deadstock fabrics that are left over from other fashion brands. Anekdot also uses Econyl, a regenerated nylon made from fishing nets and other plastic waste.

Anekdot does not follow any specific standard for sustainability, but rather creates its own criteria based on its values and vision. Anekdot believes that sustainability is not only about the environment, but also about the people and the culture behind the products. Anekdot supports local artisans, small businesses, and social projects that share its ethos of ethical and creative fashion.

In addition to its sustainability, Anekdot is also known for its unique and playful designs. Anekdot offers a variety of styles, colors, and patterns that cater to different tastes and moods. Anekdot's collections are inspired by Sofia's travels, experiences, and stories, as well as by the customers' feedback and requests. Anekdot's motto is "wear your story", which reflects its mission to empower women to express themselves and their personalities through their lingerie and swimwear.