About Amour Vert
Amour Vert: Crafting Fashion with a Purpose
Amour Vert, a visionary brand headquartered in San Francisco, California, has emerged as a beacon of sustainable fashion in the industry. From its inception, the company has embarked on a mission to revolutionize the fashion landscape by infusing it with ethics, responsibility, and a profound commitment to the environment. The brand's journey is a testament to the belief that sustainability is not just a destination but an ongoing voyage, and Amour Vert is resolutely navigating this course with a clear purpose.
Dedication to Sustainable Fabrics
At the heart of Amour Vert's ethos lies a profound understanding of the environmental impact of garment production. Almost 60% of a garment's environmental impact occurs during fiber and fabric manufacturing. Amour Vert tackles this challenge by partnering directly with mills to develop its own signature fabrics that embody sustainability, softness, and longevity. The brand prioritizes the use of the most {sustainable}, {traceable}, and eco-friendly raw fibers and materials available in the market.
One noteworthy fabric in their collection is the GRS-certified Recycled Polyester. This fabric not only mirrors the luxurious feel of silk charmeuse but also contributes to keeping synthetic products out of landfills. Amour Vert goes further by incorporating bluesign® Silk, a top-selling fabric sourced from bluesign® factories and mills, ensuring high quality, traceability, and ethical production.
Planting Trees with Purpose
Amour Vert goes beyond fabric choices and embraces a holistic approach to sustainability. Through their "Buy a Tee, Plant a Tree" initiative, the brand has made a significant impact on the environment. With every purchase of a tee, Amour Vert pledges to plant a tree in North America in partnership with American Forests®. This initiative, which has resulted in the planting of over 373,000 trees since 2010, actively addresses climate change-induced challenges such as wildfires, droughts, diseases, and pests that threaten our forests.
As we anticipate something exciting for Earth Day 2024, Amour Vert's commitment to sustainability shines through, promising a future where conscious consumer choices make a tangible difference. The brand's transparency, traceability, and dedication to honest practices set it apart in the world of fashion, exemplifying a transformative journey toward a more sustainable and responsible industry.
