Alpkit

Alpkit is a UK-based brand that has carved a niche for itself in the outdoor gear market with its commitment to quality, sustainability, and affordability. Founded on the principles of friendship, adventure, and a frustration with the high costs associated with top-end gear, Alpkit has established itself as a direct-to-consumer performance brand catering to a wide range of outdoor activities including running, hiking, climbing, camping, swimming, and biking.

With a growth rate of almost 50% per annum over the last decade, Alpkit has expanded its team to over 200 staff members and has opened 10 stores across the UK, from Bristol in the south to Inverness in the north. The company prides itself on being carbon neutral, a living wage foundation employer, and a Certified B Corp, demonstrating its commitment to both environmental and social responsibility.

Alpkit's innovative approach extends to its product range, which includes items that are made in Britain, emphasizing local production and quality craftsmanship. Approximately 30% of their products are manufactured on the edge of the Peak District, showcasing the brand's dedication to supporting the local economy and reducing the environmental impact of long-distance transportation.

The brand's sustainability efforts are further highlighted by its comprehensive sustainability report, making it the first UK outdoor brand to do so. Alpkit also actively participates in recycling and repairing gear, not just their own but from all brands, underlining their belief in the longevity and reparability of outdoor equipment.

Alpkit's philanthropic side is evident through the Alpkit Foundation, its independent charity, which receives 10% of the company's profits and 1% of all sales. The foundation supports direct action grassroots projects that help people get outside and enjoy the outdoors.

The ethos of Alpkit is encapsulated in their tagline "Go Nice Places Do Good Things," which reflects their belief that business can be a force for good and that enjoying the outdoors shouldn't be hindered by elitism or expense. This philosophy has resonated with customers and critics alike, earning Alpkit numerous accolades including being voted brand of the year by TGO Magazine and receiving the Ethical Consumer Mag Best Buy award.

Alpkit continues to innovate and inspire with its range of products and its commitment to making the outdoors accessible to all. Whether it's through their award-winning gear, their sustainable practices, or their community-focused initiatives, Alpkit stands out as a brand that truly lives up to its motto and makes a positive impact on the world.