alchemy goods

Alchemy Goods is a unique brand that epitomizes the concept of upcycling, transforming materials of lesser value into products of greater worth. The brand's journey began with a personal need when the founder, Eli Reich, had his messenger bag stolen. Faced with the challenge of finding a suitable replacement, he turned to the resources he had on hand—blown-out inner tubes from bicycles. From his home sewing machine, the first prototype of an Alchemy Goods bag was born. It was a solution that was not only practical but also resonated with his friends and local bike shops, sparking the inception of the brand.

The ethos of Alchemy Goods is deeply rooted in sustainability and environmental consciousness. The company takes pride in reclaiming materials such as inner tubes from cyclists and bike shops across the country, giving them new life as bags and wallets. This process of upcycling is central to the brand's identity, distinguishing it from traditional recycling by creating products that are of higher value than the original materials.

The brand's product line has expanded beyond just messenger bags to include a variety of items such as backpacks, totes, wallets, belts, and travel accessories. Each product is a testament to the brand's commitment to style, durability, and eco-friendliness. Operating out of Seattle, Alchemy Goods ensures that each item is not only aesthetically pleasing but also robust and functional, suitable for the urban lifestyle.

Alchemy Goods also offers custom manufacturing services, creating unique upcycled products from used advertising banners and reclaimed inner tubes. They provide options for private labeling and can manufacture products from materials provided by clients, catering to specific events or festivals.

The brand's innovative approach to upcycling and its dedication to creating high-quality, sustainable products have established Alchemy Goods as a leader in the eco-friendly market. With a history that began with a simple act of theft, the brand has turned a negative event into a positive movement, leading the way in sustainable urban design and inspiring a culture of environmental responsibility.