AESOP: A Synthesis of Art, Science, and Ethical Beauty

Aesop is an Australian luxury cosmetics brand renowned for its high-quality skincare, haircare, fragrance, and homeware products. Established in 1987 by Dennis Paphitis, the brand has carved a niche for itself in the beauty industry with its meticulous attention to detail and commitment to both plant-based and laboratory-made ingredients.

Heritage and Philosophy

• Founded: 1987, by Dennis Paphitis
• Headquarters: Collingwood, Victoria, Australia
• Ownership: Subsidiary of L'Oréal as of 2023¹

From its inception, Aesop has been guided by a deep appreciation for intelligent and sustainable design. This ethos is reflected not only in its product formulations but also in the unique architectural identity of each retail location, developed in collaboration with various architects, interior designers, and artists.

Product Excellence

• Product Range: Skincare, bodycare, haircare, fragrance, and homeware
• Signature Offerings: The brand is best known for its Resurrection Aromatique Hand Wash and Parsley Seed Skincare range.

Aesop products are the result of extensive research and a rigorous ingredient selection process, ensuring safety, efficacy, and sensory pleasure. The brand's formulations are a testament to its belief in marrying nature with scientific innovation.

Global Presence

• Retail Footprint: Nearly 400 points of sale across 27 countries
• Distinctive Retail Experience: Each store offers a unique design and informed consultants to guide customer selections.

Commitment to Sustainability

• B Corp Certification: Achieved in 2022
• Awards: Received the "Award of Green-Trend Leader" for its sustainable development and eco-friendly products in 2020.

The brand's dedication to environmental stewardship and ethical practices is evident in its B Corp certification and the accolades it has received for its efforts in promoting green trends within the industry.

Corporate Evolution

• Acquisition by L'Oréal: Completed in August 2023 for $3.7 billion
• CEO: Michael O'Keeffe continues to lead the brand under the new ownership.

The strategic acquisition by L'Oréal marks a new chapter in Aesop's history, promising to uphold the brand's legacy while steering it towards new horizons of growth and innovation.